Build a High-Value Credentialing Program
Credentials are a less-costly alternative to traditional degree
programs, and they provide companies with organic marketing. Employers can harness digital credentials for recruiting and resourcing, and individuals can take advantage of such credentials for career mobility. In this issue of TD at Work, McKenzie Day explains how to:
- Establish a credentialing framework.
- Build a business case and cultivate relationships with business partners.
- Choose the best tool or vendor for your specifications.
- Harness metrics and data analytics to quantify success.
The Tools & Resources in this issue are a Credentialing Program Evaluation Template, a Checklist for Launching a Credentialing Program, and a Certification Program Decision Tree.
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Full Profile
McKenzie Day is a senior technical instructional designer on a customer education team at a global software company, managing the credentialing program. Her career has led her to diverse communities of learners all over the world—from Antigua to Ecuador to China to the US.
