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TechKnowledge Proposal Content Requirements

Please review the important information below to ensure you meet the proposal requirements.

Proposal Type
There are four proposal types that include concurrent, Hand-On Learning, panel and preconference workshops to choose from. Concurrent and panel sessions are 60 minutes in length and a panel consist of a moderator and up to four panelists. Hands-On Learning sessions are computer based lab sessions that are 135 minutes in length. Preconference Workshops, which precede the start of the conference, are one day workshops that offer an in-depth treatment of a topic for a smaller audience.

Session Development
ATD education sessions are learning experiences first and foremost, and as such must be noncommercial in content and delivery. Your primary goal should be the attendees learning experience rather than a showcase for your ideas, products, and services. You will gain exposure for those things by providing something tangible for participants to take away. The more you can put yourself in their place in developing your session, the better your chances will be of being selected and of receiving good evaluations from participants.

When developing your session, make sure the content is informative and relevant, with clear and immediate application to the learner's work. Be sure the content corresponds with the applications to the job. Consider including interactive and/or hands-on methods to support learning within the conference session framework.

Proposal Submission Fields
There are eight (8) required fields that must be completed before submitting a proposal. These fields include: Session Title, Speaker(s), Session Description, Application on the Job, Session Short Form, Delivery Methods, Tracks and Target Audience, and Attendee Level. Be prepared to enter information into each field. Please review the Proposal Template below for details on each field.

Proposal Types (PDF)

Proposal Template (PDF)

Session Descriptions
We require two types of session descriptions. The first description, Session Description, should explain the basic background on your subject matter/topic, what you will discuss in your session and what prerequisite would be needed to attend. This description should be written so the selection committee can understand exactly what will be delivered to attendees. The second description, Session Short Form, should be a brief description of your session that, IF SELECTED, would be used in the program guide, conference app, conference website and potential marketing pieces. This description should be written to encourage an attendee to come to the session and highlight the key learning points.

Please write both descriptions clearly and concisely making sure to include all necessary information. The focus of the descriptions should be on the content that will be delivered, not an editorial on the topic or an advertisement for the speaker or topic. Please write in the second person (you) and avoid references to the speaker and his/her published work by title. Commercial presentations for products or services may be delivered as Exhibitor Solution Sessions. For information on exhibiting and these session opportunities contact your ATD Sales representative.

Application on the Job
The reason ATD puts so much emphasis on how you write your learning objectives is to strongly encourage you to think deeply about the session you are proposing. We want these sessions to be top-of-the-line in terms of content, delivery, and applicability for the learner. Session participants evaluate sessions positively or negatively according to how much they can use the information on the job. If you follow the tips below for writing your learning objectives and develop your session accordingly, you will have a premier offering! Your learning objectives will be a key factor in evaluating your proposal.

Make sure that you can deliver on the objectives you choose! We are expecting you to deliver a deeper level of knowledge/skill to ATD learners.

Writing Learner-Focused Objectives (PDF)

Delivery Methods
How you plan to deliver your session is as important as the content. ATD is the leader in workplace learning and performance and we want the conference education program to reflect that leadership. All speakers are asked to continue our shared quest for quality of both content and delivery of sessions. Remember that this is a learning experience. Even if you aren't a seasoned trainer or facilitator, spend some time researching and practicing some of the key strategies for facilitating learning.

  • Limit your use of PowerPoint as a delivery method. Instead, design interactive ways to engage with the participants and have them engage with each other within the conference session framework.
  • Make sure that your content supports the applications on the job.
  • Model as many of the concepts you are delivering in the session as possible and practical.

Tracks and Topics
In order to create a well-rounded conference program and respond to feedback from attendees, ATD has done a significant amount of pre-planning for the 2018 conference education program. The topics listed within the tracks are a result of this planning and cover core and current topics, as well as trends.

For your proposal, you are required to select one Track and one Topic within your chosen Track.

2018 ATD TechKnowledge Tracks and Topics (PDF)

Target Audience and Attendee Level
The majority of the conference participants are e-learning practitioners who may have recently been given e-learning responsibilities or who may have been e-learning designers, developers, and managers for several years—and everyone in between. Please carefully consider the attendee level at which your content is appropriate. The expected attendance for the 2018 ATD TechKnowledge® Conference is more than 1,200 participants.

For your proposal, please specify up to two target audience groups from this list of options and one attendee level from the list of options.