Sales Enablement

The most remarkable trend in software technology during the 20 years since Salesforce.com has been corporations’ adoption of Software as a Service (SaaS) applications. Employees use various SaaS applications daily to more efficiently manage their accounting, human resource, marketing, and ...

A strong sales force can help organizations create a powerful market impact and contribute directly to revenue. Each member of the sales force must be supported with the right resources to help them perform at their best. To this end, ...

Most people have heard the phrase, “You can lead a horse to water, but you can’t make it drink.” The same goes for salespeople: Training attendance can be mandated, but you cannot force a salesperson to learn. However, a facilitator ...

With all the buzz and momentum around sales enablement, I want to offer the gift of a mantra. A useful mantra can be your north star when you’re facing challenges or to keep you on course. The best two-word mantra ...

The average organization spent $2,020 per salesperson on sales training in the last full fiscal or calendar year, not including expenses for an annual sales kickoff meeting, according to 2021 State of Sales Training, a new research report sponsored by ...