Sales Enablement

Equip Sales Enablement practitioners with the content and tools to empower sales teams

ATD Blog

Getting Salespeople in the Right Mindset to Learn

By Laura Klein Grochocki

Laura Klein Grochocki

Schaumburg, IL

Sales Trainer

Paylocity

8Followers

Thursday, April 8, 2021

Most people have heard the phrase, “You can lead a horse to water, but you can’t make it drink.” The same goes for salespeople: Training attendance can be mandated, but you cannot force a salesperson to learn. However, a facilitator ...
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ATD Blog

What Is Your Mantra?

By Dave Lichtman

Dave Lichtman

Orinda, CA

Enablematch

6Following

Friday, March 19, 2021

With all the buzz and momentum around sales enablement, I want to offer the gift of a mantra. A useful mantra can be your north star when you’re facing challenges or to keep you on course. The best two-word mantra ...
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ATD Blog

Trends in Learning Spending, Hours for Salespeople

By Alex Moore

Alex Moore

Alexandria, VA

Writer/Editor

6146Followers

Wednesday, March 3, 2021

The average organization spent $2,020 per salesperson on sales training in the last full fiscal or calendar year, not including expenses for an annual sales kickoff meeting, according to 2021 State of Sales Training, a new research report sponsored by ...
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ATD Blog

Three Tips to Grow Your Sales Enablement Career

By Stephanie Middaugh

Stephanie Middaugh

Alexandria, VA

Zoom

4Followers

6Following

Friday, February 26, 2021

Like many other people my age, I entered corporate America with student loans breathing down my neck and a college degree in a subject that I didn’t know what to do with. I took the first position I was offered ...
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ATD Blog

How to Remotely Connect and Develop Relationships With Buyers

By Ray Makela

Ray Makela

Friday, February 26, 2021

Something as simple and subtle as a handshake has gone away, maybe for good. Selling is different right now, and we don’t have a choice other than to adapt.In a (pre-COVID-19) study, management experts at the University of Iowa declared ...
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