Alan Fine is the founder and president of InsideOut Development. He is the author of
You Already Know How to Be Great, which discusses business and personal-life applications for his simple and fast performance model and was recognized as a 2010 Best Leadership Book of the Year. He began his career as a professional tennis coach. In addition to being used by top athletes, his unique and “inside-out” approach to performance improvement has been used to coach CEOs, managers, and leaders in organizations worldwide.