Arthur Diniz ia the founder and CEO of Crescimentum, one of the most respected Leadership Development companies in Brazil. Author of the book “Líder do Futuro” (Leader of the Future ) which sold more than 50.000 units in Brazil and is currently been sold in Portugal . Holds an MBA from Columbia Business School in New York and a certificate in "Leadership in High Performance Teams" by the Center for Creative Leadership and in “Reinventing Leadership” by Kellogg. Served as an senior executive for 15 years at Price Waterhouse, Citibank, Unibanco, Deutsche Bank and Santander. At Santander , he was the Strategic Planning Director for a US$300 million business . Had several articles published in the magazines Você S/A, Vencer, T&D and Professional e Negócios. Arthur Diniz was elected in December 2001 of the 20 CEOs of the Future in a selective process coordinated by KornFerry, Voce S/A Magazine and FIA-USP. Has an International Certificate in Coaching by Lambent and Erickson College, Canada.