Conrad Gottfredson, PhD, is a senior partner and the chief learning strategist at APPLY Synergies, a consulting firm that specializes in helping learning organizations design, develop, and measure effective learning and performance support strategies to meet the five moments of learning need. Gottfredson has a doctorate in instructional psychology and technology. His strategic work with organizations is informed by more than 30 years of real-world experience. He is a proven leader in helping clients gain and sustain effective performance in the workplace. He has designed, developed, and managed many hundreds of learning and performance solutions addressing the complete scope of delivery systems, strategies, audiences, and settings. These settings have ranged from small to large international corporations, governmental agencies, universities, and religious organizations.