Dana Robinson

Dana Robinson founded Partners in Change, Inc. in 1981 and served as its President for 27 years. She is a recognized leader in the area of performance technology, assisting organizations in defining performance of people needed to achieve required business goals.  As a consultant, Dana has assisted hundreds of HR and Learning functions to transition from a traditional and tactical focus to a performance and strategic focus.

With Jim Robinson, Dana has co-authored seven books, including the first book ever published on the subject of performance consulting.  This book, Performance Consulting: Moving Beyond Training, published in 1995, was selected by the Society for Human Resource Management (SHRM) for its book of the year award.  The Robinsons have also co-authored a book with Ken Blanchard entitled Zap the Gaps! Target Higher Performance and Achieve It! (2002). In 2005, a book focusing on the role of HR business partner was published.  This book is titled Strategic Business Partner: Aligning People Strategies with Business Goals. The third edition of Performance Consulting, coauthored with Jack and Patti Phillips and Dick Handshaw, was  released in the Spring of 2015.  Collectively their books have been translated into more than 18 languages.

Dana has received numerous awards throughout her career including the Distinguished Contribution Award by ATD and the Thought Leadership Award by ISA.  In 2010 she was inducted as a Fellow into the Leadership and Organization Development Hall of Fame and in 2013 she and her husband were given the Thomas Gilbert Award for Distinguished Professional Achievement from ISPI.


Dana now lives in Raleigh, North Carolina.   She is partnering with the Handshaw firm in delivery of the performance consulting services this  firm provides to clients.