Mark Magnacca, president and co-founder of Allego, has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. Over the last five years, Mark has been instrumental in coaching leading sales teams to deliver a consistent message in the marketplace by integrating mobile technology into their sales process. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative, practice-development and business-building strategies. Mark is the author of So What? How To Communicate What Really Matters to Your Audience. His work has been featured in numerous media outlets including Fox TV, The New York Time,s and The Boston Globe. Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading Sales and Presentation training firm specializing in the Financial Services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling. Mark is a graduate of Babson College and resides in the Boston area.