Mason Holloway has an extensive professional background, including 15 years in senior management and consultative positions working in business consulting, business operations, sales, and human performance improvement (HPI). He is a senior analyst, performance technologist, and experienced practitioner of the HPI processes. He has demonstrated skills and expertise in assisting companies in meeting and exceeding aggressive and competitive organizational goals and improving overall business results through HPI processes. Holloway's clients have included The U.S. Navy, National Technical Information Service, L.L. Bean, Social Security Administration, Accelera Corporation, ServiceMaster, and Microsoft. Early in Mr. Holloway's career he focused his skills in the development of marketing and sales programs working with Cellular One (now Cingular). Holloway went on to found and develop a nationally recognized publishing company, serve as digital content delivery consultant to a major content provider, and work with a team developing a contextual learning management system for the United States Government, among other achievements. As a respected consultant in the areas of training delivery and performance, Holloway applies the combination of his extensive real world business experience and acumen with a deep understanding of the fundamental principals of performance in the service of accomplishing business goals. Spanning the disciplines of performance, learning, and development, Holloway's work has included performance-based information taxonomies, performer-centric call center interface design, the development of a contextual learning engine, extensive front-end analysis, online content development and delivery, and performance-based curriculum development. Most recently, working with partner Dennis Mankin, Holloway led the design and development team in the creation of Performance DNA, the most comprehensive and effective tool set for analyzing human performance. Performance DNA has been co-copyrighted by Platinum Performance Group and ASTD and is the only methodology taught in the prestigious HPI certificate program. He graduated with from University of Maryland with B.A. in English and business and continued his graduate studies in management at James Madison University.