Mohamed Bahaa Hussein, CPTD


Bahaa Hussein, CPTD®, is a co-author of the ATD-published book “Destination Facilitation”, which is considered the travel guide to training around the world, describing the importance of a global mindset, when training in different cultures across the globe.

He has been training more than 45 nationalities across Europe & CEEMEA regions for more than 30 years, positively impacting people’s performance to reach their maximum potential in areas of Sales & Sales Management as well as Technical L&D functions.

Bahaa’s sessions are known to be interactive and depend to a great extent on experiential deep-impact learning, and maximum participant engagement, leading to immediate and effective application.

Graduating from the American University in Cairo with a Bachelor's in Business Administration and a minor in Political Science, Bahaa Hussein began his career back in 1986 with Procter & Gamble Egypt (P&G), as a van salesman; starting from the grass root level, he managed to work his way up to become one of the key managers for P&G in the Arabian Peninsula, heading the sales operation in Saudi Arabia.

In 2003 he moved to Abudawood group (P&G Partner and Distributor), and contributed into making their vision of doubling the business happen. As Business Development Head, He created a food division (launching major brands like Ferrero and Pringles), as well as headed their operations as General Manager in different Middle East markets.

In 2008, discovering that his real interest is to genuinely and positively impact people’s lives through improved human performance; Bahaa shifted his career to be fully focused on Learning & Development, which became his real passion. In 2010 he successfully earned ATD’s Certified Professional in Learning and Performance (CPLP), to become one of the 1,300 certified learning & development professionals worldwide, and the first in the Middle East.

Bahaa’s latest role was as the Director of Corporate Learning & Development at Abudawood Group, managing the L&D function, and responsible for designing, developing, and delivering all training programs across six markets in MEA and AP&P (Arabian Peninsula & Pakistan).

Now, as a talent development expert, a master trainer, and an L&D consultant, Bahaa continues with the same passion he had when he first started his career, by delivering impactful solutions that create future leaders & professional peak performers.


[email protected]

Cellular # : +20100 9999 444

Cairo – Egypt