Rance Greene comes to the talent development field with a backdrop of theatre, choreography, art and music. He is a playwright, song-writer and story writer. His connection of instructional design to story design has made him a sought-after speaker and consultant. Rance formed needastory.com to help talent development professionals and leaders understand their audience and what they are asking them to do. His presentations are noted for their lively interactions, practical skill-building and, of course, stories. He involves audiences and students by asking them to think, respond, analyze, and ultimately discover that they are the best storytellers for their audience. Rance is privileged to serve beside some of the best talent development professionals in the industry as the President of ATD Dallas. He is the author of Instructional Story Design, a practical handbook for designing stories for training, published by ATD Press.