Ken Phillips

Ken is the founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology.  He has over thirty years of experience designing learning instruments and assessments and has authored more than a dozen published learning instruments. 


Ken also regularly speaks to Association for Talent Development (ATD) groups, university classes, and corporate learning and development departments. Since 2008, he has spoken at the ATD annual International Conference on topics related to the measurement and evaluation of learning.  In addition, since 2013, he has spoken at Training Magazine’s annual conference and expo on topics related to measurement and evaluation of learning.


Before pursuing a Ph.D. in the combined fields of organizational behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. In addition, he has written articles for TD magazine, Training Industry Magazine, and Training Today magazine. He also is a contributing author of five books in the L&D field and the author of the recently published ATD TD at Work publication titled Evaluating Learning with Predictive Learning Analytics.


As a pilot pioneer, Ken earned the Certified Professional in Learning and Performance (CPLP now CPTD) credential from ATD in 2006 and has recertified five times, most recently in 2021.