Rita Balian Allen, MS, PCC, is the president of Rita B. Allen Associates, an international career management firm specializing in executive coaching, leadership development, management training, and career development. She is a lecturer at Northeastern University, a sought-after speaker and presenter, and the author of numerous articles, blogs, and the book Personal Branding and Marketing Yourself: The Three Ps Marketing Technique as a Guide to Career Empowerment. Rita was voted one of the top 10 executive coaches by the Boston Women's Business Journal. Her mission is to help empower individuals to take charge of their careers and organizations to maximize their talent potential. Rita brings much human resources experience to her practice and has worked with leaders across all industries and professions.