In 1996, McDonald’s unveiled a new burger called the Arch Deluxe. This was “the burger for grownups.” In an effort to gain back market share they had lost, McDonald’s did some market...

As learning professionals, were always looking for ways to create engaging materials for our learners. Since we are models of integrity and accuracy, we need to spot falsehoods before they...

What should you do when a SME wants to include in course materials data you believe is inaccurate or unverified?