TD Magazine Article
Data and Analytics
Data & Analytics
Why Data Literacy Matters . . . Or Why McDonald’s Arch Deluxe Disappeared
Monday, February 05, 2024
In 1996, McDonald’s unveiled a new burger called the Arch Deluxe. This was “the burger for grownups.” In an effort to gain back market share they had lost, McDonald’s did some market...
Spotting Pseudoscience: Is It TOO Story-Shaped?
Wednesday, April 19, 2023
As learning professionals, were always looking for ways to create engaging materials for our learners. Since we are models of integrity and accuracy, we need to spot falsehoods before they...
Debunk the Pseudoscience in Training Content
Wednesday, June 01, 2022
What should you do when a SME wants to include in course materials data you believe is inaccurate or unverified?