Its pretty well known that mass marketing costs much more than niche marketing and, worse, it can miss the target audience altogether. Niche marketing works because someone has taken the...

Even the most empowered employees often feel it is up to management to tap them on the shoulders and offer them a new position. The key problem is that people focus on their own needs, what...

Everyone knows that mass marketing is more expensive than niche marketing and, worse, that it can miss the target audience altogether. My aim in this article is to persuade you that our...