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Monica Myhill
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Evaluating Meetings and Events
By
Monica Myhill, CPTD
Monday, September 27, 2010
Recent economic challenges have affected the prevalence and attendance of corporate meetings and events, so being able to demonstrate their return-on-investment is crucial. This level is...
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Return on Investment for Meetings and Events
By
Monica Myhill, CPTD
Saturday, April 15, 2006
In the last two years, the Phillips ROI Methodology has been brought to the meetings and events industry through the help of Meeting Professionals International, the largest association for...
Member-Only Content
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