You may not realize it, but as a learning professional, you have a lot of things in common with marketers. You both face one big challenge: how to get people's attention and help them think and act in new ways. So what can you learn from marketing teams? As it turns out, a lot. In today's hyper-distracted world, you must first engage your audience if you have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions---there's a reason you don't see bullet points in advertising. In essence, talented marketers understand the art of persuasion. This session will show why that's an art that today's e-learning professionals need more than ever. This session was recorded at the ATD 2019 TechKnowledge conference in West Palm Beach, Florida.