ATD Book Talk - Bob Wiltfong and Tim Ito on The BS Dictionary: Uncovering the True Meanings of Business Speak

Friday, June 26, 2020

Do You Take Business Speak for Granted? You Should Not as a Trainer. Do you find yourself using business speak to make yourself sound smarter or more in the know? When you say a phrase such as “out of pocket” or “thought leader” or “tycoon,” do you know where it comes from? Communicating well is a key part of training and learning and development. Understanding the origin of common words and phrases can help you communicate better, sound more in the know, and become a better presenter. Join Bob Wiltfong and Tim Ito, co-authors of The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak, for a lively discussion about communication in virtual and in-person business settings. You will also have a chance to share your experiences and ask questions of Wiltfong (a presenter and Emmy-winning journalist) and Ito (a digital marketing and content leader and former vice president of content at ATD).

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