New ATD World-Class Sales Competency Model

ATD recently completed a comprehensive research project to revise its World-Class Sales Competency Model (originally developed in 2008). This research project started with a comprehensive literature review to identify trends that are shaping the sales profession. Next, interviews were conducted with subject matter experts (SMEs) from all over the world and various industries to identify emerging sales practices that impact the competencies needed by sales professionals. These results were used to create a new three-part competency model (salesforce, sales leadership, and sales enablement) covering all key roles in the sales ecosystem. The new model was validated and revised based on SME feedback, and further fine-tuned through a large-scale survey of sales professionals worldwide. In this webcast you will: Explore key trends and emerging sales practices are shaping the sales profession and their impact on the competencies needed by sales professionals. Learn about the new three-part World-Class Sales Competency Model and its areas of expertise and foundational competencies. Discover new ideas and examples of how to leverage the new model for selecting, hiring, assessing, and continuously developing sales talent.