Professional development opportunities are available from dozens of organizations, professional societies, and vendor webinars. How can your chapter stand out, grow your membership, and create a compelling reason for current members to renew? In this session, you will learn how to strategically analyze your market landscape to create a unique niche for your chapter. A clear market position will help you sell the chapter to prospective members, engage your current members, and align your chapter's initiatives around your greatest ways to add value. This session has something for everyone. New chapter leaders will learn how to position and sell their chapter so they can be effective brand ambassadors. Experienced board members will gain skills to align chapter priorities for maximum impact.