The Use of Assessments in Sales Coaching

Mark Crofton is global vice president and leads the sales coaching team at SAP SE. The team is responsible for programs that coach SAP sales executives and use data analytics to drive improved performance in the sales force. In this role, Mark draws on his years of experience in sales, sales management and sales enablement. Prior to his current role, Mark led the SAP Academy for Sales, the flagship SAP sales training program for early talent. Previously, he was VP of sales, Latin America, launching and leading the Mobility business in that region. He has also held positions in the North America sales and corporate development organizations. His expertise is in leading sales teams and implementing go-to-market strategy with a focus on attaining revenue targets.

Prior to joining SAP, Mark was a consultant with McKinsey & Company and worked at early-stage venture capital firms in the United States and Latin America. He began his career at Thomson Reuters with roles in client services, pre-sales and sales. When he left Thomson Reuters, Mark was an account executive based in Argentina with territory responsibility for all of Latin America. Mark has a BA from Tufts University and an MBA from Columbia Business School. He is fluent in Spanish and German and resides in Miami.