Personal branding is essential for people who seek to ramp up performance and for organizations that want to increase talent engagement. Personal branding means being your best self at work in support of your career, team, and company. Join this session to learn a proven, three-step process to define your authentic real-world brand and translate it for the virtual world. This session was presented at the ATD21 Conference, held @Home and @HQ, in Salt Lake City, on August 28 - September 1, 2021.