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Transform the traditional "telling" approach of training

Based on the award-winning book of the same name, ATD’s Telling Ain’t Training event offers an exceptional approach to transforming ineffective “telling” into training that results in long-term retention and improved performance on the job. This event delivers interactive, practical strategies that can be implemented immediately to improve your training programs. You’ll come away principles and tools that are backed by research and real-world experience. 

Attendees will also receive a free copy of the companion book Telling Ain’t Training!

Despite the irreverent title, this event tackles universal and persistent questions: How do learners learn? Why do learners learn? How do you make sure that learning is applied on the job?

Learning Objectives

After this event, you’ll be able to:
  • Produce training that is learner-centered.
  • Design training programs that result in long-term learning, retention, and improved performance.
  • Apply research-based, best-practice principles and tools to facilitate learning.
  • Create a training experience that both learners and trainers enjoy.

Who Should Attend?

  • New and occasional trainers who need to build a solid foundation.
  • Subject matter experts (SMEs) who are tasked with training.
  • Training managers who don’t come from a training background, and need to know how to maximize their team’s effectiveness.


 Harold Stolovitch
 Harold D. Stolovitch, PhD, CPT
Author and Facilitator

Hear what past participants are saying about the event!


Should cancellation be necessary, written or email notification to ATD is required five (5) business days prior to the first day of the seminar. You may receive a full refund, minus a US$100 administrative fee, up to and including the 5th business day before the seminar. If you find that you cannot attend, and it is less than five (5) business days before the start of the seminar, you may send a replacement, with written notice to ATD. If you are unable to send a replacement, your registration fee will be forfeited to ATD. 


Participants may transfer their registration to another seminar free of charge. The transfer request must be received in writing five business days prior to the first day of the seminar for which you were originally scheduled. A US$50 transfer charge will be applied to all transfers received less than five days prior to the first day of the session.  Participant substitutions may be made at any time with written notification to ATD.  If the substitute participant is not an ATD member and the original participant was, the difference between the member and nonmember rate will be billed.

Please select one of the following dates

Dates & Locations

Louisville, KY

Apr 13-14, 2015

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Vancouver, Canada

Jul 20-21, 2015

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Chicago, IL

Aug 24-25, 2015

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