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Chapter Leaders Conference

ALC brings together ATD chapter leaders from across the country. Current and upcoming board members will network with fellow chapter leaders and share best practices for running an ATD chapter. Your chapter benefits from the knowledge you gain and the people you meet at this can't miss chapter event. 

October 6-8, 2016, Crystal City, VA 

Hotel, Transportation, and Restaurants: 

Renaissance Arlington Capital View
2800 South Potomac Ave
Arlington, Virginia 22202

Call to reserve your hotel room today! 
Book by September 14, 2016 at 6 p.m. EST for the discounted rate of $179/night for single/double occupancy. Be sure to mention the ATD Chapter Leaders Conference. 

All sessions and activities take place at the Renaissance Arlington Capital View in Arlington, Virginia. A complimentary airport shuttle service is offered to/from the Renaissance and Reagan National Airport (DCA). Please contact the hotel to schedule shuttle service. 

The Renaissance is located in an area of Arlington, Virginia known as Crystal City. The nearest airport is Ronald Reagan Washington National Airport (DCA), located one mile south of the hotel. Click here for more on getting around Crystal City.

More information to come! 

Download the ATD Events Mobile App:

Access the schedule of events, session descriptions, and special event information for ALC, TechKnowledge, and the ATD International Conference via the ATD Events mobile app. Look for this in the Apple Store or Android Play Store


Follow @ATDChapters and use the hashtag #ATDALC to participate in the conversation!

ALC Preconference

Thursday, October 6, 2016

ALC Preconference Workshop: Maximize Your Chapter’s Marketing and Communication Strategy*

Why attend? 

  • Participate in a hands-on, interactive, workshop-style program. 
  • Network and share best practices with fellow chapter leaders.
  • Leave with something you can use immediately within your chapter. 

In this preconference workshop you will discuss:

  • What is marketing? What is communication?
  • Examples of successful chapter marketing and communication strategies.
  • What does being strategic in marketing and communications mean? (For example, an event email also markets membership.)
  • Creating strategic communication and marketing partnerships.
  • ATD resources: How to use the style guide, logo, templates, and more!
  • Developing and maintaining a dynamic website that goes beyond event registration.
  • Creating eye-catching email templates and how to use them.
  • Social media: Go beyond marketing events (for example, creating an ongoing presence).
  • Developing an actionable, complete marketing campaign that gets attention.

*Additional registration fee required for this event. You may register for the preconference workshop during the main conference registration checkout process. The preconference workshop rate is $75, and availability is limited. 

Evening Welcome Networking Event (All attendees)

Early arriving attendees are invited to attend this informal opportunity to connect and network with fellow chapter leaders. This is also a great opportunity to pick up your credentials and conference materials from the registration desk, get a sneak preview of the ATD Store, download the ALC mobile app, and meet your Chapter Relations Manager (CRM) and National Advisor for Chapters (NAC).

Preconference Schedule 

9–10 a.m. Registration 
10 a.m.–12 p.m. What We Are, What They Think We Are, and What We Should Actually Be 
12–1 p.m. Lunch Onsite  
1–2 p.m. Strategies for Enhancing Membership: Focused Communications and Expansive Marketing 
2–2:30 p.m. Break 
2:30–3:30 p.m. NAC panel discussion (end of workshop) 
5-7 p.m. Networking Event (all attendees)
7 p.m. Meet-to-Eat Networking Dinners (all attendees)

Keynote Speakers 

Tony Bingham

Tony Bingham 

Tony Bingham is the president and CEO of the Association for Talent Development, formerly ASTD, the world’s largest professional association dedicated to those who develop talent in organizations. Tony works with a staff of 130, a Board of Directors, and a worldwide network of volunteers to empower profes­sionals to develop talent in the workplace. 

Tony believes in creating a culture of engaged, high-performing teams that deliver extraordinary results. Deeply passionate about change, technology, and the impact of talent development, his focus is on adding value to ATD members and the global community of talent development professionals. He believes that aligning talent development efforts to business strategy, while utilizing the power of social and mobile technology for learning, is a key differentiator in business today. 

Michael Bungay Stanier

Michael Bungay Stanier is the senior partner of Box of Crayons, a company best known for its coaching programs, which give busy managers practical tools to coach in 10 minutes or less.

While founding Box of Crayons in 2002, Michael lived in Australia, England, the United States, and Canada (his current home), where he worked in the fields of innovation and change management.

He’s written a number of books, the best known of which is Do More Great Work, with almost 100,000 copies sold. He’s proudest of End Malaria, a collection of essays that has raised $400,000 for Malaria No More. His latest book is The Coaching Habit.

To balance all this out, Michael was banned from his high school graduation for “the balloon incident,” was sued by one of his law school lecturers for defamation, and managed to give himself a concussion while digging a hole as a laborer.

He was the first Canadian Coach of the Year and is a Rhodes Scholar.

Session Facilitators

ATD Chapter Leaders Conference sessions are facilitated by current or past ATD chapter leaders and provide opportunities to share best practices for running an ATD chapter. 

ALC 2016 Facilitator Resources:

ATD’s annual Chapter Leaders Conference (ALC) provides many opportunities for you to deliver your message to the nation’s top ATD chapter leaders and presidents. ATD has more than 100 chapters across the country, each led by a volunteer leadership board. More than 300 of these volunteers gather each fall in the Washington, D.C. area to share best practices, network, and learn about new resources to support their chapter. ALC attendees are the program decision makers for their respective chapters.

The following sponsorship opportunities are still available:

  • Premier Conference and Wifi Sponsor, $3,500
  • Resource Expo Sponsor, $1,000
  • Mobile App Sponsor, $500
  • Scholarship Sponsor, $200

Download the 2016 ALC Sponsor Packet for the complete list of sponsorship benefits.

    Registration Rate: $195 

    Register now

    Full conference registration includes the Thursday evening Welcome Networking Event and all Friday and Saturday conference activities only. 

    Preconference workshop: Additional $75 fee required; may be purchased during the online registration checkout process.

    Conference Team Registration

    5 for the price of 4! Purchase one ALC team ticket for a rate of $780, and identify five chapter leader team members to attend. All five team members must be from the same chapter and identified by October 1. To register as a chapter team, please complete this form. For questions regarding chapter teams please contact Natasha Porter


    ALC 2016 Schedule-at-a-Glance

    Thursday, October 6

    Time Frame


    9-10 a.m.


    10 a.m.-3:30 p.m.

    Preconference Workshop

    4-7 p.m.

    ATD Store Open

    5-7 p.m.

    Networking Event (drop-in)

    7 p.m.

    Meet to Eat (meet in Lobby)

    Friday, October 7


    Time Frame


    7:45 a.m.-7 p.m.

    ATD Store Open

    6:10-7 a.m.

    Netwalk (meet in Lobby – time subject to change)

    7:45-9 a.m.


    8-8:45 a.m.

    Sunrise Sessions (3) - 45 minutes

    9-9:15 a.m.

    General Session Welcome (ALC PAC)

    9:15-10:30 a.m.

    Chapter of the Month Roadshow

    10:30-11 a.m.


    11-12:15 p.m.

    Sessions F100s (5) - 75 minutes

    12:15-1:30 p.m.

    Lunch by groups

    1:45-3 p.m.

    Sessions F200s (5) - 75 minutes

    3-3:15 p.m.


    3:15-5 p.m.

    Keynote, Tony Bingham and Recognition Presentation

    5-6:30 p.m.

    Resource EXPO Fair

    7 p.m.

    Meet to Eat (meet in Lobby)

    Saturday, October 8

    Time Frame


    7:45 a.m.-5 p.m.

    ATD Store Open


    Netwalk (meet in Lobby – time subject to change)

    7:45-9 a.m.


    8-8:45 a.m.

    Sunrise Sessions (3) - 45 minutes

    9-10 a.m.

    Keynote, Michael Bungay Stanier

    10-10:30 a.m.


    10:30 a.m.-12:30 p.m.

    Hands On Clinics S100s (4) - 120 minutes

    12:30-1:30 p.m.


    1:45-3 p.m.

    Sessions S200s (5) - 75 minutes

    3-3:30 p.m.

    Break (30 min)

    3:30-4:15 p.m.

    Sessions S300s (3) - 45 minutes

    4:15-5 p.m.

    Closing Event







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