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Chapter Leaders Conference

ALC brings together ATD chapter leaders from across the country. Current and upcoming board members will network with fellow chapter leaders and share best practices for running an ATD chapter. Your chapter benefits from the knowledge you gain and the people you meet at this can't miss chapter event. 

October 6-8, 2016, Crystal City, VA 

Hotel, Transportation, and Restaurants: 

Renaissance Arlington Capital View
2800 South Potomac Ave., Arlington, Virginia 22202

Hotel Update: SOLD OUT! We have completely sold out our ATD room block at the Renaissance hotel for the discounted group rate. An alternative option is looking next door at the Residence Inn, which is connected to the Renaissance. 

Residence Inn Arlington Capital View
2850 South Potomac Ave., Arlington, Virginia 22202

All sessions and activities take place at the Renaissance Arlington Capital View in Arlington, Virginia. A complimentary airport shuttle service is offered to/from the Renaissance and Reagan National Airport (DCA). Please contact the hotel to schedule shuttle service. 

The Renaissance is located in an area of Arlington, Virginia known as Crystal City. The nearest airport is Ronald Reagan Washington National Airport (DCA), located one mile south of the hotel. Click here for more on getting around Crystal City.

Download the ATD Events Mobile App:

Access the schedule of events, session descriptions, and special event information for ALC, TechKnowledge, and the ATD International Conference via the ATD Events mobile app. Look for this in the Apple Store or Android Play Store

You may also view a web version of the conference app through your browser at:


Follow @ATDChapters and use the hashtag #ATDALC to participate in the conversation!

ALC Preconference

Thursday, October 6, 2016

ALC Preconference Workshop: Maximize Your Chapter’s Marketing and Communication Strategy*

Why attend? 

  • Participate in a hands-on, interactive, workshop-style program. 
  • Network and share best practices with fellow chapter leaders.
  • Leave with something you can use immediately within your chapter. 

In this preconference workshop you will discuss:

  • What is marketing? What is communication?
  • Examples of successful chapter marketing and communication strategies.
  • What does being strategic in marketing and communications mean? (For example, an event email also markets membership.)
  • Creating strategic communication and marketing partnerships.
  • ATD resources: How to use the style guide, logo, templates, and more!
  • Developing and maintaining a dynamic website that goes beyond event registration.
  • Creating eye-catching email templates and how to use them.
  • Social media: Go beyond marketing events (for example, creating an ongoing presence).
  • Developing an actionable, complete marketing campaign that gets attention.

*Additional registration fee required for this event. You may register for the preconference workshop during the main conference registration checkout process. The preconference workshop rate is $75, and availability is limited. Be sure to register in advance! 

We've sold out our original room block for the night of October 5. Additional rooms have been added to our hotel room block at a rate of $239 for those planning to arrive on Wednesday, however, they may sell out quickly. Thursday-Monday the discounted group rate is still $179/night.

Preconference Schedule 

9–10 a.m. Registration 
10 a.m.–12 p.m. What We Are, What They Think We Are, and What We Should Actually Be 
12–1 p.m. Lunch Onsite  
1–2 p.m. Strategies for Enhancing Membership: Focused Communications and Expansive Marketing 
2–2:30 p.m. Break 
2:30–3:30 p.m. NAC Panel Discussion: Chapter Marketing and Communications Lessons Learned (concludes workshop) 
5-7 p.m. Networking Event (all attendees)
7 p.m. Meet-to-Eat Networking Dinners (all attendees)

Evening Welcome Networking Event (All attendees)

Early arriving attendees are invited to attend this informal opportunity to connect and network with fellow chapter leaders. This is also a great opportunity to pick up your credentials and conference materials from the registration desk, get a sneak preview of the ATD Store, download the ALC mobile app, and meet your Chapter Relations Manager (CRM) and National Advisor for Chapters (NAC).

Keynote Speakers 

Tony Bingham

Tony Bingham 

Tony Bingham is the president and CEO of the Association for Talent Development, formerly ASTD, the world’s largest professional association dedicated to those who develop talent in organizations. Tony works with a staff of 130, a Board of Directors, and a worldwide network of volunteers to empower profes­sionals to develop talent in the workplace. 

Tony believes in creating a culture of engaged, high-performing teams that deliver extraordinary results. Deeply passionate about change, technology, and the impact of talent development, his focus is on adding value to ATD members and the global community of talent development professionals. He believes that aligning talent development efforts to business strategy, while utilizing the power of social and mobile technology for learning, is a key differentiator in business today. 

Michael Bungay Stanier

Michael Bungay Stanier is the senior partner of Box of Crayons, a company best known for its coaching programs, which give busy managers practical tools to coach in 10 minutes or less.

While founding Box of Crayons in 2002, Michael lived in Australia, England, the United States, and Canada (his current home), where he worked in the fields of innovation and change management.

He’s written a number of books, the best known of which is Do More Great Work, with almost 100,000 copies sold. He’s proudest of End Malaria, a collection of essays that has raised $400,000 for Malaria No More. His latest book is The Coaching Habit.

To balance all this out, Michael was banned from his high school graduation for “the balloon incident,” was sued by one of his law school lecturers for defamation, and managed to give himself a concussion while digging a hole as a laborer.

He was the first Canadian Coach of the Year and is a Rhodes Scholar.

Session Facilitators

ATD Chapter Leaders Conference sessions are facilitated by current or past ATD chapter leaders and provide opportunities to share best practices for running an ATD chapter. 

ALC 2016 Facilitator Resources:

ATD’s annual Chapter Leaders Conference (ALC) provides many opportunities for you to deliver your message to the nation’s top ATD chapter leaders and presidents. ATD has more than 100 chapters across the country, each led by a volunteer leadership board. More than 300 of these volunteers gather each fall in the Washington, D.C. area to share best practices, network, and learn about new resources to support their chapter. ALC attendees are the program decision makers for their respective chapters.

The following sponsorship opportunities are still available:

  • Premier Conference and Wifi Sponsor, $3,500
  • Resource Expo Sponsor, $1,000
  • Mobile App Sponsor, $500
  • Scholarship Sponsor, $200

Download the 2016 ALC Sponsor Packet for the complete list of sponsorship benefits.

    ALC online registration in now closed.

    Onsite registrations will be accepted.  

    Registration Rate: $195 

    Preconference workshop 

    Additional $75 fee required; may be purchased during the online registration checkout process when purchasing a full conference registration. If you have already registered for ALC and would like to add on the preconference, or you are planning on attending the preconference ONLY, please contact Customer Care at 1.800.628.2783 or email Natasha Porter to process your registration.  

    Chapters Registering Another Person or More Than One Person (Not Team Registration)

    Conference registration is processed through the ATD Store this year, unlike previous years when it was processed in EventBrite. Due to this change, when you go to register, it will ask you for your ATD member login. If you would like to register someone other than yourself for a full conference registration and/or including the preconference, but have fewer than five chapter leaders attending, please contact Customer Care at 1.800.628.2783 or email Natasha Porter in order to process your registrations. 

    Conference Team Registration - 5 for the price of 4!

    Purchase one ALC team ticket for a rate of $780, and identify five chapter leader team members to attend. All five team members must be from the same chapter and identified by October 1. To register as a chapter team, you must have five chapter leaders on your chapter team. Please complete the form below. Once the form has been submitted, you will be contacted by Natasha to process payment. Please indicate on the form if you are planning on attending the preconference workshop, and your preconference registration will also be processed by ATD staff. 

    Register as a Chapter Team

    For questions regarding registration please contact Erin Strider

    Please be sure to download the ATD Events app on your smartphone to view more detailed information on session descriptions and facilitators. 

    View the ALC 2016 Program Guide

    To Download the ATD Events Mobile App: Look for this in the Apple Store or Android Play Store. You must click on the "Events" icon from the main ATD Events app home screen to download the ALC 2016 events. 

    You may also view a web version of the conference app through your browser at:

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