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Beyond Free Coffee & Donuts: Marketing Training and Development

A one-stop resource for developing creative ways to ensure the right people learn the right skills and produce the right results.

Getting butts in seats is not a measure of success nor is it a guarantee that your messages will be heard. Beyond Free Coffee & Donuts will help you get the word out. Understand what motivates customers (both external and internal), develop a successful marketing campaign, and learn the essentials for garnering attention and promoting retention.

Authors: Sophie Oberstein and Jan Alleman

Product SKU: 110301 ISBN: 978-1-56286-316-6
Pages: 208 pages Publisher: ASTD Press
Pub Date: 2003 Format: Softcover

Product Information

Product Code: 110301


Format Member List



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