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2025 BEST Application

ATD BEST Awards 

BEST Awards

2025 BEST Awards Application

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About ATD BEST Awards

Award winners must demonstrate that they are excellent in many aspects of talent development:

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Congratulations to the 2024 BEST Award Winners!

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Why Apply and Tips for Your Application

ATD OrgDev will provide you with the skills needed to develop employee programs at all levels and throughout their employment lifecycle. You’ll learn innovative methods at all levels to manage the ever-increasing rate of change in today’s workplace.

ATD OrgDev Registration

Get the Toolbox You Need to Design for All LearnersDesign for All Learners empowers instructional designers, trainers, and all talent development professionals to create learning experiences that are accessible to and inclusive of all people. Learn from practitioners’ vulnerable lived experiences, moving stories, and practical advice. Written with accessibility, inclusion, and L&D experts and edited by Sarah Mercier, this book will help you ensure that individuals can fully participate in the talent development and training programs you offer.Adopt a progress-over-perfection approach, and take steps to build momentum toward accessible, inclusive design. Start with shifting your mindset to consider that all learners are people who have unique experiences, perspectives, backgrounds, and abilities—and that learning design should be built for people, not just to compliance standards. Find what you need to know about designing for the modality you’re using to reach learners—from e-learning and job aids to training in the physical and virtual classroom. Gain a clearer understanding of requirements and standards, and then explore strategic tactics to foster an inclusive mindset throughout your organization.Anyone involved with the practice of design in the learning and development will benefit from the wide range of perspectives and techniques offered, whether you’re a team of one or work in an organization with a variety of resources. If your goal is to become a better designer, developer, teacher, and leader, this book presents a packed toolbox to do so. It will change everything you think you know. Use it as a guide in your journey to accessible, inclusive design for all.

Design for All Learners

Core4 is the premier foundational training and development conference where you’ll learn the fundamentals of instructional design, training delivery and facilitation, evaluating impact, and learning technologies.

ATD Core4 Registration

Measure Learning Impact Despite Limited ResourcesYear after year, talent development professionals report that lack of time, lack of support or partnership from stakeholders, and limited budgets are key barriers to measuring and evaluating their learning programs. Measurement and Evaluation on a Shoestring offers TD professionals a process to measure what matters to the organization with the tools and resources they have available. M&E pro Alaina Szlachta applies the Build-Borrow-Buy approach to provide guidance, quick tips, and shortcuts for making measurement easier while still demonstrating the value and impact of organizational learning.With this book, you will learn to ask the right questions, brainstorm metrics to evaluate learning, and build a measurement strategy that fits your needs. It also guides you on integrating measurement and evaluation into your instructional design approach from the beginning as well as using and analyzing data sources you might already have. You’ll discover how to build stakeholder relationships to secure buy-in and when to look beyond your expertise for external support and technology.The Association for Talent Development’s On a Shoestring series helps professionals successfully execute core topics in training and talent development when facing limitations of time, money, staff, and other resources. Using the Build-Borrow-Buy approach to problem solving, this series is designed for practitioners who work as a department of one; for new or “accidental” trainers, instructional designers, and learning managers who need fast, inexpensive access to practical strategies that work; and for those who work for small organizations or in industries that have limited training and development resources.

Measurement and Evaluation on a Shoestring

The ATD SELL conference focuses on bringing together the best practices and strategies across sales training, tools and technology, and processes needed to drive incremental sales performance. 

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Design Effective E-Learning Courses Despite Limited Resources
Have you suddenly been asked to put together an e-learning course, but you have limited experience, time, or resources to do so? This happens often, and you’re not alone. E-Learning Design on a Shoestring offers talent development professionals a process for designing and developing e-learning courses, without breaking the bank. E-learning expert Marina Arshavskiy applies the Build-Borrow-Buy approach to provide guidance, quick tips, and shortcuts for creating meaningful asynchronous learning experiences.With this book, you will learn to tap into learner motivation and engagement; create e-learning scripts, storyboards, and prototypes; and build inexpensive yet effective interactivity in your courses. It also guides you on saving time and money by auditing existing e-learning content and creating reusable content. You’ll discover how to manage e-learning projects efficiently, select technology that meets your course needs, and secure buy-in for current and future e-learning efforts.The Association for Talent Development’s On a Shoestring series helps professionals successfully execute core topics in training and talent development when facing limitations of time, money, staff, and other resources. Using the Build-Borrow-Buy approach to problem solving, this series is designed for practitioners who work as a department of one; for new or “accidental” trainers, instructional designers, and learning managers who need fast, inexpensive access to practical strategies that work; and for those who work for small organizations or in industries that have limited training and development resources.

E-Learning Design on a Shoestring

Helping individual contributors understand if people leadership is truly a role they aspire to is important for growth and retention. We’ve all seen it—a high performer moves into leadership and is demotivated by having to hold others accountable or struggles in delegating the work. Our Aspiring Leaders program helps individual contributors get a sense of what being a people leader really encompasses to help them determine if that is the path they truly want. We are working to embed tools like success maps as another staple to support employees as they consider how they want to grow their careers.

UCHealth: Aspiring Leader or Simply Aspirational?

When you’re looking to maintain, protect, or grow the budget that powers your corporate LMS (not to mention the rest of your L&D ecosystem!), you need to be able to make your case to business-minded stakeholders. These C-suite executives want hard data that points to tangible business impact—and, when you know where to look, that’s exactly what you can give them.You’ve got a wealth of areas across your organization that benefit from L&D, and they all have a data-backed story to tell. When you know what kind of results you can expect your L&D investments to deliver, you can start planning ways to measure those results and couch them in terms your C-suite will appreciate. That means looking beyond the course usage and completion metrics that, while an essential part of your learning analytics, need to be combined with business impact data to make the most compelling case to the people holding the purse strings.Read on to discover the quantifiable outcomes your C-suite wants to see, including:Increased levels of engagementA strong reputation for learningPowerful internal mobility practicesEmployee Retention and AcquisitionYou’ll likely be aware, in broad terms, that good L&D can have a positive impact on employee retention and acquisition. These are fantastic factors to consider when you’re looking to demonstrate quantifiable returns on your L&D investments, provided you can guide stakeholders through the chain of linkages that connect learning to cost savings. So, what’s the evidence that L&D reduces turnover and increases an employer’s appeal for prospective applicants? And how can you leverage that information to impress your internal stakeholders? Read on.Articulating the Value of a Strong Reputation for LearningAccording to 2023 research, organizations that don’t offer development opportunities risk losing talent—in fact, that lack of development was respondents’ most commonly cited reason for quitting. The conclusion here is simple enough: when you’ve got a robust, tech-backed culture of learning, your organization is going to be more appealing to all those prospective hires looking for development-rich career opportunities. We’ve established that L&D can, in theory, have an impact on your reputation and on the talent acquisition that follows. But how might you turn this observation into a solid case for the business impact of your L&D investments?If you just wanted to show that your L&D efforts have left you with a good reputation for employee development, that’s fairly straightforward to achieve. You might, for example, incorporate a survey question into your application process, asking applicants why they’re interested in your organization. If applicants are citing your learning culture, you’ll know your reputation is growing in the right direction. But on its own, that information just isn’t enough. It might get across some positive sentiment directed toward your L&D function, but it doesn’t tell upper management how your learning-first reputation leads to business impact.Instead, you’ll want to identify some of the measurable benefits associated with your talent acquisition. If you’ve got a reputation for those sought-after employee development offerings, you can expect a wider pool of candidates—which means you’ll have more high-caliber hires to choose from. Demonstrate that high caliber to your CFO by taking note of factors like reduced time to competency or increased productivity in departments that receive new hires. You’re then just a step away from a set of highly tangible data that business leaders will find much more persuasive.Communicating the Links Between Engagement and Your Bottom LineGiven the popularity of employee development among workers, it’s no wonder that L&D is often linked to higher levels of employee engagement. According to research sponsored by Bridge, learning opportunities were the most commonly cited factor among respondents looking to nurture engagement. Gaining employee engagement data is straightforward enough with the right tools. In fact, Bridge itself offers employee engagement software that allows you to send out regular pulse surveys to check in on engagement levels. So, if you’re looking to establish how your L&D program leads to better business outcomes, you’d be wise to prove that your learning investments are affecting engagement. You might achieve this by conducting before-and-after snapshot surveys to see if your engagement levels improve following a new learning initiative.However, once again, engagement statistics alone aren’t necessarily enough to sell your learning investments internally. To the people holding the purse strings, the question’s going to be “so what?”, and—with the right preparation—that’s a question you can answer with hard figures.According to Bridge’s report, the area most commonly affected by employee engagement is retention. So, once you’ve established that your learning investments are engaging your people, you can start to examine your turnover figures. If your more engaged employees are sticking around for longer periods of time, you’ll be able to point to the substantial, dollars-and-cents cost savings that’ll likely justify any initial L&D expenditure.Connecting Mobility Metrics to Clear Cost ReductionsPromotions and other kinds of internal movement are made possible in part by learning—and, handily, this is something that your HR function will have plenty of data on. If your people are using your learning ecosystem to qualify for internal vacancies, you’ll be able to link the course usage data in your LMS to the talent mobility data held by your HR team. The result? A compelling business case for your learning function: one in which L&D is the lynchpin of talent mobility.That said, higher rates of internal movement aren’t necessarily going to impress your CFO without a little extra context. If you want buy-in for mobility-enabling software, you’ll have to contend with a key question: what’s the business impact of better internal mobility?Once again, turnover numbers are your friend here. Research shows that turnover is less likely when employees are able to move internally. And that’s especially true of workers born after 1996, who—according to LinkedIn—are much more likely than older generations to agree with the statement that “through learning, I can explore potential career paths at my company”.So, your challenge isn’t just to show that your learning ecosystem has led to a rise in internal mobility. It’s to show that these upward or lateral movers are sticking around for longer rather than seeking opportunities elsewhere, reducing the various costs associated with hiring new talent.Reskilling and UpskillingAccording to a survey from GP Strategies and Watershed, less than half of respondents agreed or strongly agreed that their organization uses data to understand skills gaps. That’s a lot of room for improvement, especially when 69 percent of organizations reported having a skills gap in 2023—compared to 55 percent in 2021. This is an alarmingly large number that’s growing at an equally alarming rate, and there’s no question that when employees don’t have the skills they need to do their jobs effectively, you’re going to see lower productivity and decreased employee performance.Clearly, the ability to close those gaps through learning and skills development practices has huge implications for any business’ bottom line: It’s no wonder that Watershed names new skills qualifications as one of the more valuable L&D targets to measure. Regulatory ComplianceIn general terms, your discussions about L&D investments will center around how your learning resources make an impact. But there’s one exception. In the world of compliance, there’s a strong case to be made for the avoidance of impact—especially when it comes to the serious penalties that noncompliance can bring.If your learning technology can keep your people compliant—whether that’s by consistently training employees on the same standards, keeping everyone up to date, or providing that all-important compliance documentation—you’ll protect your organization from outcomes as serious as major fines or even being shut down. This is especially true of organizations in high-consequence industries, which often face additional compliance challenges around multilingual needs and data security.A little digging into the penalties your organization is exposed to can go some way toward justifying any L&D expenditure that puts compliance first. According to the US Securities and Exchange Commission, 2023 saw fines for financial noncompliance alone totaling around $5 billion. Against even a small slice of a figure like that, you’ll have no problem making the case that the cost of a compliance-first LMS (for example) is more than justified.And good compliance training doesn’t just help you avoid fines. It can also offer savings like lower insurance costs—a tangible figure that will go some way toward mitigating your initial learning tech expenditure.

How to Prove the ROI of Learning & Development: Unlocking the Metrics That Matter 

Do you know why project managers dread the words “Could you just?”Picture this: You’re a project manager on the verge of wrapping up the final milestone, ready to tackle a small simple change request. After all, your client wants to add just one last “thing” to the training program. This turns out to be an entirely new concept with a cascading effect on the other modules bringing the delivery to a halt.Training managers and stakeholders frequently fall into the trap of adding “just one more module” or “a quick extra skill” to the curriculum. These seemingly minor additions can accumulate rapidly, transforming a focused, efficient training program into an unwieldy behemoth.Scope creep is like a minor home improvement. It starts innocently enough—"Oh, while we’re at it, why don’t we just...”—and before you know it, you’re redoing the plumbing, installing a hot tub, and considering a helipad for the roof.Scope creep is the project equivalent of saying “I’ll just watch one more episode” at 11 p.m. Next thing you know, it’s 3 a.m., you’ve finished the entire series, and you’re contemplating learning Korean to watch the spin-off.So, remember, the next time someone says, “While we’re at it, why don’t we just...”—Keep your antenna up. The Denver International Airport (DIA) case is often cited in project management literature as a cautionary tale about the dangers of unchecked scope expansion. Despite its troubled construction, DIA has since become a successful and vital transportation hub, though the lessons from its construction remain relevant for project managers today.The Denver International Airport project, launched in 1989 to replace Stapleton Airport, was initially budgeted at $1.7 billion and set to open in October 1993. However, poor planning, design flaws, and scope creep caused delays and cost overruns, with the final cost reaching $4.8 billion and the opening delayed to February 28, 1995.This project highlights a key lesson for managers: managing scope creep is vital. Clear objectives, a defined scope, and strict change control are essential to avoid budget overruns, and delays, and ensure project success.The root causes of scope creep in training projects are multifaceted:Unclear initial objectives: Poorly defined goals leave room for interpretation and expansion.Stakeholder pressure: Influential parties may push for additional content to address their specific concerns.Fear of missing out: Anxiety about leaving out potentially valuable information can lead to overinclusion.Lack of change control processes: Without formal procedures for scope modification, changes can slip in unnoticed.The impacts of scope creep extend far beyond mere inconvenience:Diluted focus: As content broadens, the core learning objectives may become obscured.Learner fatigue: Overloaded curricula can overwhelm participants, reducing engagement and retention.Resource strain: Extended timelines and additional materials can strain budgets and personnel.Compromised quality: Hasty additions often lack the refinement of carefully planned content.Delayed implementation: Prolonged development phases can render training outdated before delivery.To combat scope creep in training projects, organizations must adopt proactive measures:Establish clear, measurable objectives at the outset.Implement rigorous change control processes.Prioritize content ruthlessly, focusing on must-have elements.Educate stakeholders on the risks of scope expansion.Consider modular design to allow for future additions without disrupting core content.In project management, scope creep is often seen as a challenge, but it can also drive innovation. Savvy managers leverage stakeholder engagement, evolving needs, and the pursuit of excellence to create value. The key is proactive management: fostering open communication, flexible change control, and a focus on core objectives to balance adaptability and discipline.Recommendations for L&D ManagersUltimately, mastering scope management is not about rigid adherence to initial plans, but about steering projects toward maximum value delivery. As projects grow in complexity, those who navigate the line between beneficial adaptation and scope creep will deliver exceptional results.The future of project management lies not in eliminating scope creep, but in developing the wisdom to discern when changes truly add value and the skills to integrate them seamlessly. In this light, scope creep transforms from a project manager’s nemesis into an opportunity for growth, innovation, and enhanced project outcomes.

Award winners must demonstrate that they are excellent in many aspects of talent development:

Talent development has an enterprise-wide role: involved in the executive team, creating solutions to business issues, and setting organizational strategy.

Learning has value in the organization's culture: learning opportunities for employees, C-level involvement, learning for growth of the organization, and innovation.

Learning links to individual and organizational performance: alignment with the business, efficiency, measurement of the effectiveness of learning, and success with non-training solutions for business needs.

Investment is made in talent development and performance initiatives.

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BEST Awards