Chapter Sponsorship

Chapter Sponsorship

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ST. LOUIS CHAPTER: Showcase Chapter Value to Increase Chapter Sponsorship Potential

ST. LOUIS CHAPTER: Showcase Chapter Value to Increase Chapter Sponsorship Potential

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SUMMARY: The St. Louis Chapter transformed its sponsorship program from a conference-only focus to a year-round model, offering sustained benefits and deeper engagement for sponsors. By creating clear value propositions, defined sponsorship levels, standardized agreements, and a detailed SOP for board roles, the chapter streamlined recruitment, prioritized renewals, and ensured sponsors received agreed-upon benefits. This approach grew sponsorship from three conference sponsors in 2023 to 10 annual sponsors in 2025—including four platinum sponsors who contributed to diverse programming—boosting revenue, strengthening partnerships, and enhancing member offerings.

SUMMARY: The St. Louis Chapter transformed its sponsorship program from a conference-only focus to a year-round model, offering sustained benefits and deeper engagement for sponsors. By creating clear value propositions, defined sponsorship levels, standardized agreements, and a detailed SOP for board roles, the chapter streamlined recruitment, prioritized renewals, and ensured sponsors received agreed-upon benefits. This approach grew sponsorship from three conference sponsors in 2023 to 10 annual sponsors in 2025—including four platinum sponsors who contributed to diverse programming—boosting revenue, strengthening partnerships, and enhancing member offerings.

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YEAR: 2025

YEAR: 2025

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GREATER LAS VEGAS CHAPTER: Grant Funding for Hybrid Meeting Equipment

GREATER LAS VEGAS CHAPTER: Grant Funding for Hybrid Meeting Equipment

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SUMMARY: The Greater Las Vegas Chapter expanded its membership to include a new Geographic Interest Group (GIG) for ATD members living in the Reno and Northern Nevada regions. To include its new members in in-person programming, the chapter decided to invest in the technology necessary to host hybrid events. The board formed a subcommittee to research options and secured grant funding, which it used to purchase new technology, including Meeting Owl equipment, a laptop, and the accessories to support livestreamed events.

SUMMARY: The Greater Las Vegas Chapter expanded its membership to include a new Geographic Interest Group (GIG) for ATD members living in the Reno and Northern Nevada regions. To include its new members in in-person programming, the chapter decided to invest in the technology necessary to host hybrid events. The board formed a subcommittee to research options and secured grant funding, which it used to purchase new technology, including Meeting Owl equipment, a laptop, and the accessories to support livestreamed events.

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YEAR: 2023

YEAR: 2023

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GREATER ATLANTA CHAPTER: Revamping Your Chapter Sponsorship Packet

GREATER ATLANTA CHAPTER: Revamping Your Chapter Sponsorship Packet

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SUMMARY: The chapter needed to build upon its current sponsorship package by making it more structured. To do this, they tiered the sponsorships, added advertising rates, and included social media content curation. The key to the sponsorship package is identifying the chapter’s value proposition and aligning it with the sponsor value proposition. The chapter also developed a separate conference sponsorship packet to attract more vendors. The chapter has seen an increase in chapter sponsorships from one main sponsor at the beginning of 2021 to 10 sponsors across a variety of tiers by August 2021, with more pending.

SUMMARY: The chapter needed to build upon its current sponsorship package by making it more structured. To do this, they tiered the sponsorships, added advertising rates, and included social media content curation. The key to the sponsorship package is identifying the chapter’s value proposition and aligning it with the sponsor value proposition. The chapter also developed a separate conference sponsorship packet to attract more vendors. The chapter has seen an increase in chapter sponsorships from one main sponsor at the beginning of 2021 to 10 sponsors across a variety of tiers by August 2021, with more pending.

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YEAR: 2021

YEAR: 2021

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FORT WORTH/MID-CITIES CHAPTER: Securing Grants (and Matching Funds) From Employers


FORT WORTH/MID-CITIES CHAPTER: Securing Grants (and Matching Funds) From Employers

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SUMMARY: The chapter was looking into alternative approaches to procuring extra income to benefit the chapter. The chapter found that some companies provide grants to their employees based on their volunteerism. As a nonprofit, the chapter can accept volunteer grant funds. Board members reviewed their companies’ volunteer grant policies and if able to, submitted a volunteer grant from their companies. The chapter received $1,500 in volunteer grant money to go towards its member services. ** Please note, it is important to understand your chapter’s tax status and donation guidelines for you state. If you have any questions, contact your chapter relations manager .**

SUMMARY: The chapter was looking into alternative approaches to procuring extra income to benefit the chapter. The chapter found that some companies provide grants to their employees based on their volunteerism. As a nonprofit, the chapter can accept volunteer grant funds. Board members reviewed their companies’ volunteer grant policies and if able to, submitted a volunteer grant from their companies. The chapter received $1,500 in volunteer grant money to go towards its member services.
** Please note, it is important to understand your chapter’s tax status and donation guidelines for you state. If you have any questions, contact your chapter relations manager.**

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YEAR: 2021

YEAR: 2021

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GREATER CINCINNATI CHAPTER: Creating and Communicating a Holistic Chapter Sponsorship Program

GREATER CINCINNATI CHAPTER: Creating and Communicating a Holistic Chapter Sponsorship Program

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SUMMARY: The Greater Cincinnati Chapter created a sponsorship package that offers potential chapter sponsors exact options making it easy to solicit sponsorships. The chapter offers two levels of general chapter sponsorships. The first level offers marketing opportunities for chapter programs, while the other level offers opportunities for marketing and interaction with the chapter beyond general programming. The chapter also offers three sponsorship levels for the chapter conference. Chapter volunteers use email and call scripts to solicit potential sponsors. The sponsorship options are available via the chapter website for an easy sign-up and payment option for sponsors. The sponsorship program brought the chapter more than $13,500 of income in 2019.

SUMMARY: The Greater Cincinnati Chapter created a sponsorship package that offers potential chapter sponsors exact options making it easy to solicit sponsorships. The chapter offers two levels of general chapter sponsorships. The first level offers marketing opportunities for chapter programs, while the other level offers opportunities for marketing and interaction with the chapter beyond general programming. The chapter also offers three sponsorship levels for the chapter conference. Chapter volunteers use email and call scripts to solicit potential sponsors. The sponsorship options are available via the chapter website for an easy sign-up and payment option for sponsors. The sponsorship program brought the chapter more than $13,500 of income in 2019.

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YEAR : 2020

YEAR: 2020

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HAWKEYE CHAPTER CHAPTER: Building Value for Event Sponsors—Networking Triple Threat

HAWKEYE CHAPTER CHAPTER: Building Value for Event Sponsors—Networking Triple Threat

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SUMMARY: The Hawkeye Chapter desired to show the value of sponsorship for its two-day conference. The chapter created a multifaceted approach to networking that benefited the event sponsors and attendees. To start, attendees were given a conference gift of an empty clear container. Attendees were encouraged to visit sponsor tables and fill the container with candy and snacks located at the tables. Secondly, the chapter incorporated designated times during both days to have booth sponsors move through the participant tables to share a little bit about their organizations and answer questions. Finally, attendee ribbons were made available exclusively at sponsor tables, which encouraged attendee engagement with the sponsors. The three-pronged strategy made the networking between sponsors and attendees feel more approachable, fun, and engaging.

SUMMARY: The Hawkeye Chapter desired to show the value of sponsorship for its two-day conference. The chapter created a multifaceted approach to networking that benefited the event sponsors and attendees. To start, attendees were given a conference gift of an empty clear container. Attendees were encouraged to visit sponsor tables and fill the container with candy and snacks located at the tables. Secondly, the chapter incorporated designated times during both days to have booth sponsors move through the participant tables to share a little bit about their organizations and answer questions. Finally, attendee ribbons were made available exclusively at sponsor tables, which encouraged attendee engagement with the sponsors. The three-pronged strategy made the networking between sponsors and attendees feel more approachable, fun, and engaging.

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YEAR : 2020

YEAR: 2020

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KANSAS CITY CHAPTER: Sponsor Supported Regional Meetup at #ATD2019

KANSAS CITY CHAPTER: Sponsor Supported Regional Meetup at #ATD2019

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SUMMARY: Leaders from the Kansas City chapter partnered with the Nebraska and St. Louis chapters to create an in-person opportunity to connect with members and prospective members at ATD 2019. The Midwest ATD Chapter Meetup was sponsored by SkillPath, who sponsored the Kansas City Chapter and ATD 2019. The event enabled ATD chapters to connect with current and prospective members, share the benefits of the Kansas City chapter’s strategic partnership, and further develop the relationships among ATD’s Midwest chapters.

SUMMARY: Leaders from the Kansas City chapter partnered with the Nebraska and St. Louis chapters to create an in-person opportunity to connect with members and prospective members at ATD 2019. The Midwest ATD Chapter Meetup was sponsored by SkillPath, who sponsored the Kansas City Chapter and ATD 2019. The event enabled ATD chapters to connect with current and prospective members, share the benefits of the Kansas City chapter’s strategic partnership, and further develop the relationships among ATD’s Midwest chapters.

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YEAR: 2019

YEAR: 2019

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CENTRAL IOWA CHAPTER: Sponsorship Coffee Hour

CENTRAL IOWA CHAPTER: Sponsorship Coffee Hour

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SUMMARY: The Central Iowa Chapter Board wanted to gather potential sponsors in one location for a casual meet-and-greet. To align with the chapter’s networking culture, the chapter created a Sponsorship Coffee Hour to be attended by all board members. Through a review of past data, the chapter identified potential sponsors to include on the guest list for the event. The opportunity was also shared with chapter members to inquire if they were aware of potential sponsors that should be included. The board reviewed the chapter’s existing offerings and created a new sponsorship packet to provide to attendees. Through the coffee hour, the chapter secured a platinum-level sponsorship for its conference, an annual sponsorship, and it filled an open board position through one of the connections made at the event.

SUMMARY: The Central Iowa Chapter Board wanted to gather potential sponsors in one location for a casual meet-and-greet. To align with the chapter’s networking culture, the chapter created a Sponsorship Coffee Hour to be attended by all board members. Through a review of past data, the chapter identified potential sponsors to include on the guest list for the event. The opportunity was also shared with chapter members to inquire if they were aware of potential sponsors that should be included. The board reviewed the chapter’s existing offerings and created a new sponsorship packet to provide to attendees. Through the coffee hour, the chapter secured a platinum-level sponsorship for its conference, an annual sponsorship, and it filled an open board position through one of the connections made at the event.

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YEAR: 2018

YEAR: 2018

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CASCADIA CHAPTER: Conference Exhibitor Prework

CASCADIA CHAPTER: Conference Exhibitor Prework

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SUMMARY: Working with UMU, the chapter developed a webpage that allowed visitors to review information about each of the vendors prior to the conference. The information included short product and service videos, examples of questions to ask the vendor, and who to contact. Providing vendors with a high-quality experience and a more productive interaction with conference participants led to validating the money exhibitors spent to participate. Out of 213 conference participants, 76 completed the raffle connected to the exhibitor site.

SUMMARY: Working with UMU, the chapter developed a webpage that allowed visitors to review information about each of the vendors prior to the conference. The information included short product and service videos, examples of questions to ask the vendor, and who to contact. Providing vendors with a high-quality experience and a more productive interaction with conference participants led to validating the money exhibitors spent to participate. Out of 213 conference participants, 76 completed the raffle connected to the exhibitor site.

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YEAR: 2018

YEAR: 2018

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METRO DC CHAPTER: Partnership Model

METRO DC CHAPTER: Partnership Model

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SUMMARY: The Metro DC Chapter created a partnership model that provides a framework to help the chapter become efficient and proactive at establishing partnerships and leveraging the chapter’s power to support its goals. The chapter also created a procedural document and agreement template that helped it quickly implement this model. As a result, the chapter has three confirmed partnerships and raised $6,000 in 2017 to support chapter goals.

SUMMARY: The Metro DC Chapter created a partnership model that provides a framework to help the chapter become efficient and proactive at establishing partnerships and leveraging the chapter’s power to support its goals. The chapter also created a procedural document and agreement template that helped it quickly implement this model. As a result, the chapter has three confirmed partnerships and raised $6,000 in 2017 to support chapter goals.

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YEAR: 2018

YEAR: 2018

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PIKES PEAK CHAPTER: Process for Sponsorship/Partnership

PIKES PEAK CHAPTER: Process for Sponsorship/Partnership

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SUMMARY: The chapter designed and implemented a process to increase sponsorships and partnerships. The board felt that developing relationships within the community would lead to increased visibility in the community and enhance the chapter’s overall success. As a result of the chapter’s focus on these relationships, the chapter acquired three sponsors, seven partnerships, and $900 in financial gains.

SUMMARY: The chapter designed and implemented a process to increase sponsorships and partnerships. The board felt that developing relationships within the community would lead to increased visibility in the community and enhance the chapter’s overall success. As a result of the chapter’s focus on these relationships, the chapter acquired three sponsors, seven partnerships, and $900 in financial gains.

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YEAR: 2016

YEAR: 2016

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SOUTH FLORIDA CHAPTER: Conference Sponsorships

SOUTH FLORIDA CHAPTER: Conference Sponsorships

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SUMMARY: In order to offer its members and the South Florida community a robust, full-day conference, the chapter found sponsorship revenue essential. The chapter formed an ad hoc committee to plan and coordinate the conference with a goal to break even. The committee used a “prospect list” that the chapter has maintained for several years, and divided the list to reach out to as many vendors and learning organizations as possible. With a goal of $6,000 in sponsorship revenue the chapter exceeded this goal by obtaining a record of 12 sponsors for $11,000, not including sponsors who donated AV equipment, promotional giveaways, and raffle prizes. Because the chapter surpassed its goal, it was able to spend more than budgeted to provide additional giveaways and speaker gifts while still making a profit of $5,000 on the event.

SUMMARY: In order to offer its members and the South Florida community a robust, full-day conference, the chapter found sponsorship revenue essential. The chapter formed an ad hoc committee to plan and coordinate the conference with a goal to break even. The committee used a “prospect list” that the chapter has maintained for several years, and divided the list to reach out to as many vendors and learning organizations as possible. With a goal of $6,000 in sponsorship revenue the chapter exceeded this goal by obtaining a record of 12 sponsors for $11,000, not including sponsors who donated AV equipment, promotional giveaways, and raffle prizes. Because the chapter surpassed its goal, it was able to spend more than budgeted to provide additional giveaways and speaker gifts while still making a profit of $5,000 on the event.

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YEAR: 2016

YEAR: 2016

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CENTRAL OHIO CHAPTER: Annual WLP Conference Sponsorship Drive

CENTRAL OHIO CHAPTER: Annual WLP Conference Sponsorship Drive

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SUMMARY: The Central Ohio Chapter put together an incentive program to increase volunteer engagement and sponsorships for their annual Workplace Learning Professionals conference. The multi-tiered incentive program provided the chapter with a mechanism to reward volunteers based on the number, and total amount, of sponsorships he or she was able to secure in advance of the conference.

SUMMARY: The Central Ohio Chapter put together an incentive program to increase volunteer engagement and sponsorships for their annual Workplace Learning Professionals conference. The multi-tiered incentive program provided the chapter with a mechanism to reward volunteers based on the number, and total amount, of sponsorships he or she was able to secure in advance of the conference.

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YEAR: 2012

YEAR: 2012

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GREATER ATLANTA CHAPTER: Sponsorship Sales

GREATER ATLANTA CHAPTER: Sponsorship Sales

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SUMMARY: The Greater Atlanta Chapter has increased sponsorship and advertising sales in support of its programs by outsourcing the sales portion of sponsorships to a specialized agency. This enables the chapter leaders to concentrate on delivering the service, branding, marketing for membership growth, and marketing programs for attendance. The salesperson works under the board’s supervision using approved materials. The contracted individual follows ATD branding guidelines and ensures the board approves everything first. Sales increased from $2,500 to $26,000.

SUMMARY: The Greater Atlanta Chapter has increased sponsorship and advertising sales in support of its programs by outsourcing the sales portion of sponsorships to a specialized agency. This enables the chapter leaders to concentrate on delivering the service, branding, marketing for membership growth, and marketing programs for attendance. The salesperson works under the board’s supervision using approved materials. The contracted individual follows ATD branding guidelines and ensures the board approves everything first. Sales increased from $2,500 to $26,000.

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YEAR: 2012

YEAR: 2012

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CENTRAL FLORIDA CHAPTER: Sponsorship and Advertising Media Kit

CENTRAL FLORIDA CHAPTER: Sponsorship and Advertising Media Kit

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SUMMARY: Several chapter leaders collaborated to create an online media kit that promotes the chapter, and outlines a menu of advertising and sponsorship opportunities for businesses and organizations.

SUMMARY: Several chapter leaders collaborated to create an online media kit that promotes the chapter, and outlines a menu of advertising and sponsorship opportunities for businesses and organizations.

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YEAR: 2012

YEAR: 2012