Chapter Membership Surveys

Chapter Membership Surveys

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ARIZONA CHAPTER: High‑Touch Member Survey: Calls, Clicks, and AI Insights

ARIZONA CHAPTER: High‑Touch Member Survey: Calls, Clicks, and AI Insights

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SUMMARY: The Arizona Chapter reimagined its annual member survey by shifting from a low-engagement, email-only approach to a high-touch listening strategy that blended personal outreach with AI-supported analysis. To address historically modest response rates and limited qualitative insight, board members conducted live phone conversations using a shared call list and conversation guide, completing surveys in real time while also offering a concise online option. Responses from both channels were centralized and anonymized, then synthesized using Google Gemini within the chapter’s secure Google Workspace to surface clear, actionable themes. This approach increased survey participation by 87 percent over the prior year, strengthened relationships with current and less-active members, renewed nearly lapsing memberships, and identified a new volunteer. By combining relational engagement with responsible AI use, the chapter gained richer “voice of the member” insights, reduced manual analysis time, and equipped the board with data-driven guidance to better align programming, communication, and regional outreach with member needs.

SUMMARY: The Arizona Chapter reimagined its annual member survey by shifting from a low-engagement, email-only approach to a high-touch listening strategy that blended personal outreach with AI-supported analysis. To address historically modest response rates and limited qualitative insight, board members conducted live phone conversations using a shared call list and conversation guide, completing surveys in real time while also offering a concise online option. Responses from both channels were centralized and anonymized, then synthesized using Google Gemini within the chapter’s secure Google Workspace to surface clear, actionable themes. This approach increased survey participation by 87 percent over the prior year, strengthened relationships with current and less-active members, renewed nearly lapsing memberships, and identified a new volunteer. By combining relational engagement with responsible AI use, the chapter gained richer “voice of the member” insights, reduced manual analysis time, and equipped the board with data-driven guidance to better align programming, communication, and regional outreach with member needs.

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YEAR: 2026

YEAR: 2026

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Mid-New Jersey Chapter: Member Survey

Mid-New Jersey Chapter: Member Survey

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SUMMARY: The Mid-New Jersey Chapter created a survey for its members to complete so the chapter could gain insight into what members experienced professionally and within the chapter during the pandemic. The survey also covered what their expectations will be post-pandemic. More than 50 percent of the chapter completed the survey. Several participants expressed interest in volunteering. The results of the survey will direct the chapter’s 2022 operation plan.

SUMMARY: The Mid-New Jersey Chapter created a survey for its members to complete so the chapter could gain insight into what members experienced professionally and within the chapter during the pandemic. The survey also covered what their expectations will be post-pandemic. More than 50 percent of the chapter completed the survey. Several participants expressed interest in volunteering. The results of the survey will direct the chapter’s 2022 operation plan.

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YEAR: 2021

YEAR: 2021

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PIEDMONT CHAPTER: Reverse Call-A-Thon Member Survey

PIEDMONT CHAPTER: Reverse Call-A-Thon Member Survey

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SUMMARY: The Piedmont Chapter desired to reach out to their membership on an individual basis to learn how they could better support their members. To spice up the act of cold-calling and to alleviate any hesitations, the chapter leadership held these information-gathering-calls together and gathered feedback to better their chapter experience.

SUMMARY: The Piedmont Chapter desired to reach out to their membership on an individual basis to learn how they could better support their members. To spice up the act of cold-calling and to alleviate any hesitations, the chapter leadership held these information-gathering-calls together and gathered feedback to better their chapter experience.

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YEAR: 2013

YEAR: 2013

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GREATER PHILADELPHIA CHAPTER: New Member Follow-Up Survey

GREATER PHILADELPHIA CHAPTER: New Member Follow-Up Survey

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SUMMARY: The Greater Philadelphia Chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.

SUMMARY: The Greater Philadelphia Chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.

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YEAR: 2008

YEAR: 2008

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MIDLANDS CHAPTER: Membership Survey

MIDLANDS CHAPTER: Membership Survey

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SUMMARY: The Midlands Chapter uses an electronic annual survey to find out about member satisfaction and collect data for planning chapter meetings and events. The chapter received a 60 percent response rate in 2007. To incentivize members, they place participants’ names in a drawing for a prize.

SUMMARY: The Midlands Chapter uses an electronic annual survey to find out about member satisfaction and collect data for planning chapter meetings and events. The chapter received a 60 percent response rate in 2007. To incentivize members, they place participants’ names in a drawing for a prize.

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YEAR: 2007

YEAR: 2007