ATD Blog
Expand Coaching Opportunities With an AI Coach
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Artificial intelligence tools can help employees reflect and grow.
Artificial intelligence tools can help employees reflect and grow.
Wed Nov 12 2025
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Traditionally, coaching has been the purview of a few, either via often-costly executive coaching or as a remedial solution for low-performing employees. That is unfortunate, given the array of benefits coaching can afford, such as greater career satisfaction and the ability to set goals, define strategies to overcome obstacles, and develop transferable skills, as Jennifer Herrity explains in her Indeed article .
Traditionally, coaching has been the purview of a few, either via often-costly executive coaching or as a remedial solution for low-performing employees. That is unfortunate, given the array of benefits coaching can afford, such as greater career satisfaction and the ability to set goals, define strategies to overcome obstacles, and develop transferable skills, as Jennifer Herrity explains in her Indeed article.
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How would you like to give more employees in your organization access to these pluses and more? And to do so in the flow of work, when employees can immediately implement what they have learned?
How would you like to give more employees in your organization access to these pluses and more? And to do so in the flow of work, when employees can immediately implement what they have learned?
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In “ Amplify Leadership Development With AI Coaching ,” Lindsay Bernhagen and Al Dea explain how artificial intelligence coaching can be part of an overall coaching initiative.
In “Amplify Leadership Development With AI Coaching,” Lindsay Bernhagen and Al Dea explain how artificial intelligence coaching can be part of an overall coaching initiative.
AI Coaching Defined
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For the purposes of their guide, Bernhagen and Dea define AI coaching as “a technology-mediated leadership-development experience that draws on core coaching principles (including reflection, insight, goal setting, and accountability) to help users grow, in the moments that matter, through interactive, contextual, and scalable support.”
For the purposes of their guide, Bernhagen and Dea define AI coaching as “a technology-mediated leadership-development experience that draws on core coaching principles (including reflection, insight, goal setting, and accountability) to help users grow, in the moments that matter, through interactive, contextual, and scalable support.”
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AI coaching tools use large language models to interpret patterns based on copious amounts of information and respond dynamically to a given situation. Just as a human coach, an AI coach interprets goals and recent conversations and reflections to pose timely questions and offer actionable suggestions in a personal tone.
AI coaching tools use large language models to interpret patterns based on copious amounts of information and respond dynamically to a given situation. Just as a human coach, an AI coach interprets goals and recent conversations and reflections to pose timely questions and offer actionable suggestions in a personal tone.
What to Look for in an AI Coach
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Look for qualities in an AI coach that you’d look for in a human coach, advise the authors. That is, one that asks consequential questions, listens well, and helps people reframe challenges they’re having.
Look for qualities in an AI coach that you’d look for in a human coach, advise the authors. That is, one that asks consequential questions, listens well, and helps people reframe challenges they’re having.
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Further, an AI coach should feel like a human coach—that is, compassionate and warm. It should also fit into an employee’s workday and be available when needed. The tool builds on previous conversations, follows up on an individual’s goal, and offers support.
Further, an AI coach should feel like a human coach—that is, compassionate and warm. It should also fit into an employee’s workday and be available when needed. The tool builds on previous conversations, follows up on an individual’s goal, and offers support.
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A good AI coach also aligns with your organization’s culture and industry. It should use a similar tone as individuals in the company and understand acronyms and context.
A good AI coach also aligns with your organization’s culture and industry. It should use a similar tone as individuals in the company and understand acronyms and context.
Potentials for AI Coaching
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The scalable nature of AI coaching allows its benefits to be conveyed to more of the workforce in more situations.
The scalable nature of AI coaching allows its benefits to be conveyed to more of the workforce in more situations.
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Rehearsing for challenging conversations. An AI coach can help managers and employees develop their communication skills and reflect on conversations and feedback.
Rehearsing for challenging conversations. An AI coach can help managers and employees develop their communication skills and reflect on conversations and feedback.
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New manager onboarding. New managers face an array ofnew tasks, from providing feedback to dealing with conflict among direct reports to selecting priorities for their team. An AI coach can help with those and more.
New manager onboarding. New managers face an array ofnew tasks, from providing feedback to dealing with conflict among direct reports to selecting priorities for their team. An AI coach can help with those and more.
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Instilling leadership values. If you’ve chosen an AI coach wisely, it will understandyour organization’s culture and principles. The AI tool can use this knowledge to weave values into conversations with the coachee.
Instilling leadership values. If you’ve chosen an AI coach wisely, it will understandyour organization’s culture and principles. The AI tool can use this knowledge to weave values into conversations with the coachee.
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Goal setting. The AI coach can support individuals in crafting actionable goals and then check in to ensure that they are acting to further those aims.
Goal setting. The AI coach can support individuals in crafting actionable goals and then check in to ensure that they are acting to further those aims.
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Managing up. It’s not only managers who have to engage in difficult conversations; employees do too, as they strive to build strong connections with stakeholders. An AI coach can help employees learn to ask for resources and convey challenges more confidently.
Managing up. It’s not only managers who have to engage in difficult conversations; employees do too, as they strive to build strong connections with stakeholders. An AI coach can help employees learn to ask for resources and convey challenges more confidently.
Democratizing Development
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An AI coach is available when and where employees work, ready to encourage, listen, and query when an individual needs it. Coaching normalizes reflection and growth and expands the possibilities of coaching to a broader swathe of employees.
An AI coach is available when and where employees work, ready to encourage, listen, and query when an individual needs it. Coaching normalizes reflection and growth and expands the possibilities of coaching to a broader swathe of employees.
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Is AI coaching right for your organization?
Is AI coaching right for your organization?