High employee engagement has been the "holy grail" for talent development during the past few decades. Getting employee engagement right translates to higher productivity, employee retention, and many other intangibles for an organization. Get it wrong, and it becomes more difficult to hire the right people, keep them happy, and move the needle on the strategic imperatives for a company. However, with the rise of such companies as Google and Facebook, with their enviable campuses and perks, organizational culture has emerged as a bigger concern for companies, a major priority for both start-ups and big companies alike.