(Alexandria, VA) January 16, 2024—In Instructional Design on a Shoestring (Association for Talent Development, January 2024), L&D expert Brian Washburn offers a crash course on how to immediately apply a widely used instructional design model, ADDIE (analyze, design, develop, implement, and evaluate), to develop training programs.

For those lacking a background in training and development but who are asked to develop some sort of training program or other learning initiative to help turn things around for their organization, this book provides a structure, models, resources, and job aids to help ensure that every instructional design project—even (and especially) when on a shoestring—has the best chance of success. Using the Build-Borrow-Buy approach, Washburn presents options to implement when resources—time, money, and staff—are constrained.

Washburn comments, “I’ve designed every chapter, piece of content, and reproducible job aid to help you immediately apply basic (and sometimes advanced) concepts of instructional design when you’re working with limited resources. This book is about figuring out what the best learning solution might be and whether learning is even the solution.”

This book isn’t focused solely on instructor-led training or e-learning development. It includes comments and examples of instructional design on a shoestring for in-person training; virtual sessions; asynchronous, self-guided e-learning programs; and everything in between. Many of the examples, resources, and job aids can be applied to all sorts of learning projects.

With Instructional Design on a Shoestring, the Association for Talent Development introduces the second book in the On a Shoestring series, which helps professionals successfully execute core topics in training and talent development when facing limitations of time, money, staff, and other resources. These books are designed for practitioners who work as a department of one, new or “accidental” trainers, instructional designers, learning managers who need fast, inexpensive access to practical strategies that work, and those who work for small organizations or in industries that have limited training and development resources.

About the Author

Brian Washburn is the co-founder and CEO of Endurance Learning, a boutique instructional design firm specializing in creative and unique instructor-led or e-learning programs for clients ranging from nonprofit organizations to major Fortune 500 companies. Prior to launching Endurance Learning, Brian led training teams that have been charged with world-changing missions ranging from ensuring every foster child has a safe and permanent home to eliminating corneal blindness around the globe.

Immersed in learning and development, teaching, and corporate training for more than 20 years, his love for instructional design began as a Peace Corps volunteer in Paraguay, where he discovered the joys of finding ways to engage participants and using flipcharts to generate dynamic visual aids. The author of What’s Your Formula? Combine Learning Elements for Impactful Training, he was named a Top Young Trainer by Training magazine, is a former president of the ATD Puget Sound chapter, and can be found through his Train Like You Listen podcast. He lives in Seattle, Washington, with his wife, two children and one extremely cute dog.

About ATD Press

The Association for Talent Development (ATD) is the world’s largest association dedicated to those who develop talent in organizations. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD Press publications are written by industry thought leaders and offer anyone who works with adult learners the best practices, academic theory, and guidance necessary to move the profession forward. For more information, visit td.org/books.

Instructional Design on a Shoestring

ISBN: 9781953946959 | 208 Pages | Paperback

To order books from ATD Press, call 800.628.2783.

To schedule an interview with Brian Washburn, please contact Kay Hechler, ATD Press senior marketing manager, at [email protected] or 703.683.8178.