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Press Release

Use Smartphones to Create Professional Quality Training Videos That Instill Learning

ATD publishes Creating Training Videos for trainers, instructional designers, and learning experience professionals who don’t want to produce stagnant videos that learners quickly tune out.

Published Tue Apr 09 2024


(Alexandria, VA) April 10, 2024—In Creating Training Videos: Professional Quality With a Smartphone (ATD Press, April 2024), talent development and media expert Jonathan Halls takes learning and development professionals through the process of using a smartphone to develop high-quality, engaging videos that effectively instill learning.

As Halls states, “In this book, I demonstrate the value of using video as a cost-effective and meaningful modality for elevating and transforming the learning experience. Video allows us to bring the greater world to learners. It allows for virtual field trips, done with precision to minimize mistakes and awkward moments. It allows for global subject matter experts (SMEs) to share their knowledge such that it can be accessed by learners at the right time for the learners, and not solely based on the SME’s availability.”


Just about anyone can produce a video today. Most people carry a production studio around on their person—that is, a smartphone. But not everyone can produce video that looks professional and draws interest. And, even fewer know how to create content that also provokes learning, which is what workplace learning professionals are called to do. Halls dispels the belief that expensive video equipment and a professional film crew are necessary to create successful training videos. Creating training videos on a smartphone can save significant time and money for an organization while ensuring learners have a memorable learning experience.

Creating Training Videos is for trainers, instructional designers, and learning experience professionals who don’t want to produce stagnant stream-of-consciousness videos that learners quickly tune out. It’s for those who want to intentionally structure and craft content that helps learners build knowledge and skills for their work. This includes trainers who already create videos of varying quality but are thirsty for more formalized processes and principles of practice as well as those starting out in video production who want to know where to begin and how to save time making great content.

About the Author

Talent development (TD) expert Jonathan Halls runs a TD practice and is an adjunct professor at George Washington University. Through the lens of evidence-informed approaches to corporate learning, he focuses on coaching and workshops for trainers, and consulting and strategic support for learning managers and directors. He is an award-winning author whose books include Rapid Video Development for Trainers, Rapid Media Development for Trainers, and Confessions of a Corporate Trainer, all published by ATD Press.

About ATD Press


The Association for Talent Development (ATD) is the world’s largest association dedicated to those who develop talent in organizations. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD Press publications are written by industry thought leaders and offer anyone who works with adult learners the best practices, academic theory, and guidance necessary to move the profession forward. For more information, visit td.org/books.

Creating Training Videos: Professional Quality With a Smartphone

ISBN: 9781953946966 | 280 Pages | Paperback

To order books from ATD Press, call 800.628.2783.

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