ATD Global
ATD China
Instructional Design Certificate
Discover all of the tools necessary to develop powerful, bottom-line focused training. Using a human performance improvement approach to instructional design, you will learn best practices for conducting a needs assessment, job/task analysis, and course design and development using templates exclusive to ATD. Leave with a structured step-by-step process that can be immediately applied to the development of your own training programs.
Developed for participants new to instructional design or for those who want to gain a comprehensive skill set, this is the complete workshop for designing outcome-based training. The program content is based on key knowledge and actions defined by the ATD Competency Model Area of Expertise for Instructional Design. You will leave knowing how to design a complete program that aligns with your business goals, including participant guides, instructor guides, and other materials. In addition, you will have an opportunity to work on the design and development of your own training program throughout the workshop.
Note: This course was previously named Designing Learning Certificate.
Find Out More:
- Facilitator Shannon Tipton blogs about the 5 Reasons I'm a Learning Design Geek and You Should Be Too.
- Find out why facilitator Shannon Tipton values the Instructional Design Program:
- Gain a strong foundation in the needs analysis process to ensure your training initiatives are aligned with organization goals.
- Develop engaging instructional events that take human memory and learning processes into account.
- Create participant guides, facilitator guides, and supporting materials using templates provided in the workshop.
- Ensure your training has the impact you and your organization expect.
- Pre-Work: Choose one of your current training programs to work on during the workshop and read the ATD Infoline "Basics of ISD Revisited."
- Homework/Intersession Work: For the online program, intersession work includes a weekly online discussion forum, where you will post assignments and engage with your peers.
- Supplemental Resources: This program includes tools and templates to help you apply what you learned on the job.
- Technical Requirements: The online version of this program is conducted in the WebEx Training Center. Special software is not required. You only need a standard web browser and telephone or VoIP capability to participate. In addition, it is strongly recommended to use a desktop or laptop computer as using a tablet or mobile device severely limits your ability to fully and actively participate in the program. Active participation is a completion requirement of ATD and includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.
- Online Course Only: During the online program, you will collaborate in “real time” with your facilitator and classmates via interactive group discussions, polls, chats, and whiteboards. In addition, you will have access to an online learning portal with discussion boards and program materials.
This course is designed for practitioners new to the field of instructional system design, or those wanting to apply the latest best practices to their course designs. Participation in the (change with TC new link) ATD Training Certificate Program is not a prerequisite.
ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.
After this program, you will be able to:
- Describe and apply the ADDIE model.
- Conduct a training needs assessment that aligns performance needs with organizational results.
- Select and use data collection techniques as part of the training needs assessment process.
- Demonstrate how to structure instructional events that address psychological learning processes.
- Apply the ROPES phases of instruction to construct effective learning events.
- Write complete learning objectives based on observable actions or behaviors.
- Select learning methods and media to support the attainment of learning objectives.
- Apply guidelines to the use of visuals, text, and audio in instructional materials.
- Create participant guides, facilitator guides, and supporting materials.
- Prepare reports that document the training needs assessment, program design, and recommendations for training implementation, including pilot tests and rollout.
- Develop an evaluation strategy for training initiatives.
Face-to-Face: 3 days
Online: 7 sessions, 21 hours total
On-Site: Flexible dates & duration
Earn 2.1 Continuing Education Units (CEUs) upon successfully completing this program. This program may be eligible for up to 21 CPLP recertification points. This program may be eligible for up to 21 APTD recertification points. This program has been pre-approved for 21 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute. This program is valid for 21 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrm.org/certification.
Face-to-Face Courses
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 2.1 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.
Online Courses
Participation in all online sessions at their currently scheduled day and time is mandatory to receive a completion certificate and any applicable credits.
ATD requires active participation through the program to receive credit for the class. Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work. Please note that using a tablet or mobile device severely limits your ability to fully and actively participate.
For programs with five or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with four or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. All sessions will be recorded and available for participants to review throughout the program for your reference.
Click here to view our cancellation policy.
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Rhonda Askeland is an organization development and training partner, facilitator, coach, instructional designer, and performance consultant with a twenty-year background working with leaders at all levels — C-level, managers, teams, and individual contributors. She has her own consulting business and has worked for training companies Blessing/White and Cahners TRACOM. She has worked with leaders in Fortune 100 companies in diverse industries, as well as government agencies, and a California university system. Her recent projects include development of a leadership development series in the entertainment industry, co-development and facilitation of an innovative 12-month leadership program for executive managers in the finance industry, and ongoing coaching of sales management on account executives selection process for a credit-reporting agency. In addition to coaching, she created a 90-day onboarding map to follow-up account executive selection to accelerate hire-to-performance. Her creativity in design and delivery earned her recognition in ASTD's Training magazine for innovative training and experiential learning techniques. Additionally, she was a co-author in two ASTD's T+D Learning Blueprint columns on "Presentation Design" and "More Than a Smile Sheet: Using Level 1 Evaluation Effectively." Rhonda has a passion for helping organizations achieve results through people. She is president-elect of ASTD Orange County (OC), past president of International Society of Performance Improvement (ISPI)-OC (2009), past board member of ISPI-OC and ISPI-LA, and is currently on the Whittier College Alumni Board. Rhonda's goal is to improve performance through people.Full Profile -
Mimi Banta, a skilled facilitator and organization development consultant, has over 25 years of experience helping private, public sector, and not-for-profit organizations implement training and development initiatives that produce results. Clients rely on her ability to diagnose training needs, engage executives in development efforts, design and conduct training, and equip in-house staff to be effective trainers. In addition to an educational background in psychology and adult education, Mimi is certified to use a variety of tools such as the Career Architect, Myers-Briggs Type Indicator assessment, "I Speak Your Language," and Change Style Indicator. She is also affiliated with Netspeed Leadership, Learning Tree International, and is master certified in Achieve Global products and services.Full Profile -
Lorimer Fauntleroy is the principal of Pinnacle Performance Partners (P3), based in Sarasota, Florida. P3 is a workplace learning and development company specializing in performance-based learning solutions. P3 assists clients in determining whether the cause of a performance gap is a lack of performer knowledge or skills. When it is, P3 creates a performance-based learning solution. P3 has provided on-site services for clients since 1998. Additionally, since 2000, P3 has assisted ATD in various capacities including a number of course redesigns and development, course review and oversight, and course facilitation. Lorimer holds a BA degree in History from the University of Richmond and a MS degree in Human Resource Development from the University of Tennessee.Full Profile -
Donald J. Ford is a training and performance improvement consultant specializing in instructional design and process improvement. He has worked in the field of human resource development for twenty years, including training management positions at Southern California Gas Company, Magnavox, Allied-Signal, and Texas Instruments. His consulting clients include Toyota, Nissan, Rockwell International, Samsung Electronics, Orange County Transportation Authority, Glendale Memorial Hospital, and others. For these and other clients, he has developed custom classroom, self-study and web-based training, conducted performance and needs analyses, facilitated groups, managed improvement projects, taught courses, and evaluated results. He teaches graduate courses in human resource development for Antioch University, Los Angeles, and Cal State University Northridge. He has published 35 articles and three books on topics in training, education, and management, including Bottom-Line Training: How to Design and Implement Training Programs that Boost Profits (Gulf Publishing, 1999), In Action: Designing Training Programs (Editor, ASTD, 1996), and The Twain Shall Meet: The Current Study of English in China (McFarland, 1988). Don holds a bachelor's degree and master's degree in history and a doctorate in education, all from UCLA.Full Profile -
Barbara Greenstein, principal of Human Resource Prescriptions, is a performance improvement specialist providing proven and creative ways to improve human performance in the workplace. By identifying issues and opportunities for improvement, she helps organizations large and small meet their planned goals. Barbara is highly regarded for her facilitation and instructional design skills. With over 20 years of experience in the training and development field, her mission is to help clients put the systems in place that will help them manage effectively in today's changing business environment while ensuring optimal performance and job satisfaction for all employees. Prior to becoming an external consultant, Barbara's corporate experience included training and instructional design for Burger King Corporation, Pizza Hut, and Electronic Data Systems (EDS). She completed her undergraduate work in consumer affairs and management at Florida International University and received a master's degree in human resource development, as well as graduate certificates in instructional design and total quality management (TQM) from Marymount University. Barbara is an adjunct professor for the master's program in human resources at Chapman University in San Diego. She has also served as a facilitator for the University of San Diego's master's program in executive leadership program. In addition, she is a Certified Performance Technologist (CPT), a certification awarded through the International Society of Performance Improvement (ISPI) and the American Society for Training & Development (ASTD). Barbara is past president of the San Diego chapter of ASTD and an active member of ISPI.Full Profile -
Full ProfileGeri is president and principal consultant of Geri Lopker & Associates LLC. Her international client list includes corporations, government agencies, nonprofit organizations, and Fortune 100 companies. Geri has been a performance consultant both as an internal area director of operations for a large healthcare agency, and as an external consultant with clients big and small. Geri has more than 20 years of experience working in the areas of systems, finance, change management, leadership, communication, strategic planning, team building, and customer relations.
Geri earned a master's degree in human resources and organization development from the University of San Francisco. She earned the Certified Performance Technologist (CPT) certification in 2003.She earned the Certified Professional in Learning and Performance (CPLP) in 2007. She teaches the nationally acclaimed Human Performance Improvement in the Workplace Certificate series. She has also earned the HPI Certificate. She has received the Total Trainer Certificate from OC-ASTD and is senior faculty for the Total Trainer program. Geri is a past president of the International Society for Performance Improvement, Orange County Chapter. She is also a past president of ASTD’s Orange County chapter.
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Full ProfileCindy Huggett, CPLP, is an independent consultant, professional speaker, instructional designer, classroom facilitator, and author who specializes in workplace training and development. With more than 25 years of experience, Cindy has successfully designed curriculums, facilitated classes, and led training rollouts in almost every industry and every size organization. She partners with her clients to help them transition from the face-to-face to the virtual classroom, and works with them to design online and blended learning solutions.
Cindy is the author of three books on virtual training: Virtual Training Tools and Templates: An Action Guide to Live Online Learning (2017), The Virtual Training Guidebook: How to Design, Deliver, and Implement Live Online Learning (2013), and Virtual Training Basics, 1st edition(2010). She is the co-author of two Infolines, “Simple, Effective Online Learning” (2008) and “Designing for the Virtual Classroom” (2009). She’s also contributed to several compilations, including the ASTD Handbook: The Definitive Reference for Training & Development (2014) and 101 Ways to Make Learning Active Beyond the Classroom, and written several articles for TD magazine.
Cindy holds a master’s degree in public and international affairs from the University of Pittsburgh, and a bachelor’s degree from James Madison University. Cindy is also a past member of the ATD National board of directors and was one of the first to earn the Certified Professional in Learning and Performance (CPLP) designation. You can find Cindy sharing training tips on twitter as @cindyhugg, or on her website, www.cindyhuggett.com.
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Mr. Ethan S. Sanders is a Senior Fellow in ICF’s Organizational Research, Learning, and Performance Division. In this role he serves as a thought-leader in the practice of Strategic Planning, Leadership Development, and Human Performance Improvement. He has provided consulting services to clients in the public, non-profit, military, and private sectors for over 20 years. Prior to joining ICF Mr. Sanders was president and CEO of Sundial Learning Systems and Director of Organizational Development for the US Navy’s Human Performance Center. Prior to these positions, Mr. Sanders was manager of instructional design for the Association for Talent Development (ATD, formerly ASTD). While at ATD, he led the research and writing of two major competency studies, and redesigned several of ATD’s courses. Before joining ATD, he has a senior instructional designer of management development courses in the banking industry and a training manager in the transportation industry. He is the co-author of Handbook for Workplace Learning, Models for Learning Technologies, Models for Workplace Learning and Performance, Performance Intervention Maps: 36 Strategies for Solving Your Organization’s Problems, HPI Essential, ASTD Distance Learning Yearbook, and the ATD course “Human Performance Improvement in the Workplace.” Mr. Sanders teaches several of ASTD’s courses offered through public and corporate seminars, and is an Associate Professor for the University of Maryland. He holds a master’s degree in applied behavior science from Johns Hopkins University.Full Profile -
Karin Rex is a pioneer in online learning, having been involved in the industry since 1996 as a course developer and instructor for a variety of online learning institutions. Karin is a certified synchronous facilitator, designer and producer with a master’s degree in professional writing. Karin is also an adjunct professor of writing for both Penn State and DeVry Universities. Karin is a nationally known facilitator specializing equally in soft skills (sales and marketing) and technical skills (proprietary and general software and Internet). Since 1989, Karin has owned Geeky Girl, LLC (formerly ComputerEase), a training and technical writing company based in southeastern Pennsylvania, where she devotes her time to writing, course development (elearning, synchronous and traditional), consulting, teaching, and speaking. Karin is the author of several technology-related books, including the following: Office 2010 Demystified (McGraw-Hill), Internet Search Techniques (Ziff-Davis Publishing), The Internet Illuminated (Skillpath Publications), and Computers in Clinical Practice (American College of Physicians). In addition to her books, Karin has also written hundreds of user guides, reference manuals, tutorials and course manuals for a wide variety of clients.Full Profile -
Full Profile
With her combined passions for effective communication and relevant workplace learning, Kimberly's focus is always on providing direct, complete, and compelling deliverables. In the training room, her focus is on supporting each learner in meeting their specific learning goals. She achieves this, in part, through engaging and interactive learning that is purpose-driven, enjoyable, and immediately applicable as well as sharing real-world examples and stories. As a seasoned employee and organizational development professional with a Masters Degree from the University of Miami, she was among the first in the industry to attain ATD’s CPLP certification and has authored Same Training - Half the Time, and two titles in ATD's best-selling Trainers Workshop series: Customer Service Training and Facilitation Skills Training. Kimberly’s experience extends to city, county, and state government agencies as well as Fortune 500 firms in the US, South America, and Asia. She has been a contributor to the ATD community both locally and nationally for many years, serving on boards, presenting conference sessions at ICE and ALC, and also volunteering time for ATD initiatives. You may have seen her in T&D -- now, come learn with her! Kimberly facilitates ATD's Instructional Design Certificate, Training Certificate, Essentials of Staying Centered Through Conflict, Fundamentals of Training Design, Training Certificate Plus, Introduction to Training, and Master Instructional Designer Program.
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Julie Patrick is a learning and performance consultant with JP Learning Associates. Julie has been a trainer, facilitator, and instructional designer since 1992. As a former manager of a corporate university, Julie was responsible for new employee orientation, leadership and management, sales, client training, systems, and administrative training programs. She holds numerous certifications, including DDI, AchieveGlobal, and the Myers-Briggs Type Indicator assessment, and designs and implements training and development solutions that help clients achieve their desired business results. Julie also serves as an in-person and online facilitator for ATD's Master Trainer, Training Certificate, Instructional Design Certificate and Creating New Manager Training Programs Certificate Programs. She also wrote the Infolines "Creating Training Manuals" and "Creative Facilitation Techniques for Training." Julie has a bachelor's degree in business administration and a master's degree in organization development.Full Profile -
Limin GU has over 20 years of experience in human resources development and training, specializing in talent management and strategy, corporate university, instructional design, curriculum development, e-learning, human performance improvement, and organizational development. He holds a Master of Science Degree in Human Resources Development and Training from Saint Cloud University in the United State. His work experience includes serving as senior consultant for HayGroup, Learning and Knowledge Leader for IBM China, founder and chief consultant of Sino Learning and co-founder of Elibiz Digital Media Technology Co. Ltd. Limin is a published author for both ASTD T&D articles and Training Magazine of China and has years of experience with speaking engagements for national L&D conferences, forums, and summits. Limin is a long-time member of ASTD, has introduced ASTD’s Handbook for Workplace Learning Professionals to China and is proud to be one of the first ASTD trained facilitators in China.Full Profile -
Bahaa Hussein began his career 28 years ago with Procter & Gamble Egypt (P&G), as a van salesman; or as he puts it, “riding a van, roaming the streets of Cairo selling soap.” He managed to work his way up to became a key manager for P&G in the Arabian Peninsula, heading the sales operation in Saudi Arabia. Since 1988, he has been qualified to facilitate many of the P&G training programs across CEEMEA and Europe. In 2008, discovering his real passion and interest to genuinely and positively impact peoples’ lives through improved human performance; Bahaa shifted his career to Learning & Development. In 2010 he successfully earned ATD’s Certified Professional in Learning and Performance (CPLP) becoming one of the 1,300 certified learning & development professionals worldwide, and the first Egyptian to obtain this esteemed certification. Currently, Bahaa is the Head of Learning and Development at Abudawood Group responsible for the development and delivery of all training programs across six regions. Additionally, he is the General Manager for Abudawood Irag. Bahaa continues to bring the same passion he had when he first started as a van salesman back, to delivering impactful training programs that create future leaders & professional performers in his organization as well across the whole MENA region business environment.Full Profile -
As chief learning rebel at Learning Rebels Performance Consultancy, Shannon Tipton works with learning practitioners and organizations to lift learning innovation, knowing that today, social learning, content curation, and team collaboration are the keys to organizational success. Recognized for bringing real-world expertise to the learning field, Shannon uses current technologies and social learning tools to strengthen workplace alignment, enhance collaboration, and increase learning connectivity. As author of Disruptive Learning, Shannon speaks frequently in North America and internationally, spreading the learning rebels’ message. Shannon also ranks as one of the top 100 L&D Influencers on Twitter (@stipton); her blog, “Learning Rebels,” is one of the Top 100 Learning Blogs and can be found at learningrebels.com.Full Profile -
Eric Pang is an experienced learning facilitator and designer with more than 15 years experience in learning and development. He specializes in whole-process learning design based on the ADDIE, SAM, and microlearning approaches, as well as in tacit knowledge capturing from subject matter experts and interactive learning activity design. Eric is currently the commercial training head of Carlsberg China. Previously, he led the development of several industry-leading, customized training programs that filled market gaps. Eric also worked as a sales manager at Proctor & Gamble and as a senior channel manager at Google. Eric is the main translator for the Chinese edition of the Creative Training Techniques Handbook by Bob Pike. His own book, Graphic Workbook of Learning Activity Design Cases and Methods, will be published in October 2015. Eric earned a bachelor’s degree in automotive engineering and a master’s degree in management psychology from Zhejiang University.Full Profile -
Christie Ward, CSP, is the principal for the iMPACT Institute, where she seeks to align communications skills with high performance, productivity, and effective leadership. Prior to this role Ms. Ward served as director of training for CareerTrack, Inc., where she coached and managed more than 200 of the best professional trainers around the world. Ms. Ward has been involved with ATD for 22 years as a chapter member, chapter president, and a three-year term on ATD's National Advisors for Chapters. She was appointed to the ATD board of directors in 2011.Full Profile -
Carrie Addington is an internal ATD Facilitator. She is a down-to-earth educator and people development coach with a passion for delivering effective communication solutions with a spirited energy. As a business consultant and educator for the past 10 years, Carrie has worked with a wide variety of business segments including retail, beauty, education, and nonprofits, and has worked with C-level executives, directors, managers, and high potentials. She has experience designing and delivering customized management and self-development programs, including personal coaching on strategy and communication. She has delivered training on key business management principles for small business owners through Bumble and Bumble University in New York, deemed the “Harvard of Hair” by the Harvard Business Review, to classrooms ranging from 20 to 150 attendees. Carrie has delivered on topics ranging from energetic accountability, leadership, and great feedback to cross-generational communication, resolving conflict, and presentation skills. Carrie is a part of the coaching network with the prominent, global executive leadership and management company, The Mind Gym. She has a master of fine arts, poetry, from George Mason University and serves on the board of the American Poetry Museum in Washington, D.C. Carrie is passionate about using her love of language and the arts to work with individuals on establishing deeper connections with their daily work.Full Profile -
Nikki O’Keeffe is an internal ATD Facilitator. She is dedicated training specialist who delivers a positive, memorable, and meaningful service that repeatedly meets or exceeds the expectations of the client. She has experience creating strategies and visions to ensure training requirements and deliveries are in line with quality, probability, and client need.Full Profile
Nikki has worked in varied industries, including education, healthcare, and pharmaceuticals. In her role as the global senior training and development specialist at PAREXEL International, her focus was on managing and developing courses for new and existing staff on technical systems, process changes, new products, and soft skills. Her educational background includes a BA in psychology from Butler University and a master’s degree in exercise science, health, and wellness from Northeastern Illinois University. Her specific areas of interest include virtual training, facilitation techniques, and mentoring new trainers.
Nikki is skilled at providing face-to-face and online learning programs for global participants of varying experience levels. In addition to delivering training, she has performed training needs analyses to identify gaps and recommend training solutions, worked with SMEs as a consultant to develop courses and curriculums, and evaluated programs for effectiveness.
As a certified ATD Master Trainer she understands the value of solid training plans and strong facilitation. Nikki looks forward to sharing her experiences and expanding her knowledge base by learning from her participants in the upcoming ATD courses that she leads. -
Nelson R. Santiago is a talent and leadership development leader with more than 20 years of experience working with all organizational levels creating, promoting, and delivering training solutions designed to enhance organizations’ business and strategic plans. Nelson is passionate about creating an interactive and authentic learning environment that supports development and employee engagement. Currently, Nelson is an internal ATD Faciliator. Prior to this role, Nelson served at several government agencies, including North Carolina Municipalities, the U.S. Coast Guard, the State of North Carolina Human Resources, and the Abu Dhabi government. Nelson has worked with multiple organizations in over 35 countries; designing and delivering programs in leadership and management development, team building, compliance, communications, customer service, change management, performance management, and many other topics. His work has always been focused on meeting the strategic needs of the organization. Nelson’s outstanding strengths include leadership, communication, facilitation, coaching, and emotional intelligence. Nelson currently holds certifications as ATD Master Trainer, DDI Certified Facilitator, and Gallup’s Certified Strengths Coach.Full Profile -
Emmy Monticelli, CPLP, is a certified professional leadership and corporate coach, instructional designer, facilitator and classroom trainer who specializes in the retail sector. With over 20 years of experience, Emmy has been a corporate trainer, a regional trainer, global content & development manager and a senior sales & training manager overseeing a team of educators. Although she has enjoyed all of her positions, Emmy is most passionate about designing and developing learning solutions, facilitating learning and coaching & developing individuals and teams. Learning modules that she facilitates the most include: performance improvement, situational leadership, communication, team-‐building and change management to name a few. Emmy earned her Bachelor’s degree in Marketing and Communications, along with her MBA from Assumption College in Worcester, MA. She acquired her Certified Professional Coach accreditation through iPEC in Marlborough, MA.Full Profile
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