training certificate

A Training Program for Everyone

Thursday, March 3, 2016

Many people who find themselves in a training role didn’t start out with that in mind. Perhaps they’re trusted employees tasked with orienting new hires, or are subject matter experts who have been “promoted” to training others. They’re doing a decent job, yet they want to discover what they might be missing. Or maybe they’ve been training a long time, but they don’t know about the newest trends in workplace talent development and want to be reinspired by their field.

Does this sound like you? You should sign up for ATD’s three-day Training Certificate Program.

After facilitating this program for eight years, I can say with certainty that it’s a great overview of the training function! Based on Training Delivery, one of The ATD Competency Model’s 10 areas of expertise, the program is organized around a four-step training cycle: Purpose and Assessment, Planning and Preparation, Presentation and Facilitation, and Performance and Evaluation. Following this cycle, participants learn and reinforce principles, tools, and techniques they can use immediately to deliver informal and formal learning solutions in ways that are engaging and effective.

One of my favorite segments of the program makes the connection between how our brains learn and the impact of that on how we conduct training. Participants always have fun generating ideas for facilitating training in a variety of ways so that learners have opportunities to learn in their preferred manner (and—surprising to some—it’s not about “learning styles”).


A huge benefit of participating in the Training Certificate Program is the opportunity to share with and learn from fellow participants. Activities encourage people to talk about challenges they’re facing and practices that have proven effective as well as ask questions of others. About a year ago, ATD created its online Learning Portal, providing opportunities for each class group to extend these conversations virtually for up to eight weeks after the course.


Experienced trainers in my classes often tell me that even though they’ve been training for years, participating in the program reinforced what they knew and gave them new knowledge and skills they’re excited about implementing in their programs.

If you’ve been wondering whether the Training Certificate Program is right for you, give it a closer look! From what I’ve seen and heard facilitating the program for a wide variety of participants in both public and corporate settings, this program truly does have something for everyone.

About the Author

Kathi Edwards is an independent consultant, writer, and facilitator specializing in creating more effective learning environments and strategies. She supports clients in developing learning strategies, designing learning opportunities, and ensuring subject-matter experts (SMEs) have the knowledge and skills they need to facilitate learning. Ultimately, everything she does is focused on those who matter most: the learners. Kathi’s unique expertise in transforming the effectiveness of subject-matter experts who lead learning opportunities is frequently sought by national and international organizations in a variety of fields. In demand as an engaging speaker and facilitator in both corporate and not-for-profit settings, she is a frequent content leader on topics related to learning, learning strategy, and working with and coaching subject-matter experts. In addition to facilitating ATD’s Training Certificate Program, she developed and facilitates, several times per year, the popular three-part webinar series “Essentials of Coaching SMEs to Facilitate Learning,” part of ATD's ongoing “Essentials of...” webinar series. Kathi speaks and writes extensively on learning practice and strategies. She is co-editor and a chapter author for the book “Core Competencies in Association Professional Development, 2nd edition” (ASAE, 2011), and contributed 22 of the ideas in the book “199 Ideas for Enhancing Learning Experiences” (ASAE, 2011). She also served as executive editor of “CAE Study Guide 2015” (ASAE), a comprehensive study resource for those seeking the Certified Association Executive (CAE) credential. As part of her ongoing commitment to effective learning regardless of the setting, Kathi is a qualified lead assessor for the American National Standards Institute's (ANSI) Certificate Accreditation Program. The program is based on ASTM E2659-09, Standard Practice for Certificate Programs, which is an American National Standard. Prior to launching her consulting business, Kathi spent 25 years working in a variety of capacities for five distinctly different trade and professional associations. For a majority of that time she was responsible for development, implementation, and evaluation of professional development programs.

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