ATD Blog

Come With a Project, Leave With a Plan

Wednesday, June 14, 2017

Leave w a Plan
New to instructional design? Want to deepen your skill set? If so, you may want to think about attending the next session of the ATD’s Instructional Design Certificate program. I recently spoke to program facilitator Shannon Tipton, who is chief learning rebel at Learning Rebels performance consultancy and author of Disruptive Learning, about what participants can expect to learn.

At its core, says Shannon, the Designing Learning Certificate is a project-based program. She explains that participants come in with a program that you want to work on. Maybe something they need to develop for their organizations. Maybe it’s an existing program that needs critical revisions.

At the end of the day, by using a human performance improvement approach to instructional design, participants leave with a completed design document. To develop that document, people learn best practices for conducting a needs assessment, job/task analysis, and course design and development—all using templates exclusive to ATD.


“It’s not a program where we’re talking about theory through rose-colored glasses,” says Shannon, “It’s let’s get some actual work done. Let’s do a real project.”

To learn more about what to expect from the Instructional Design Certificate program, listen to the complete podcast of my Q&A with Shannon Tipton.

About the Author

Amanda Smith is the former Learning & Development Community of Practice manager at the Association for Talent Development (ATD). Her specialties include educational planning, PR/marketing, and project management. Amanda has more than 12 years of experience in the non-profit sector, developing and marketing professional development programs for the adult learner.

Amanda brings a diverse and unique perspective on program development. She has worked for companies in healthcare, foodservice, commercial real-estate, and media industries, including the American Gastroenterological Association (AGA), American Society of Consultant Pharmacists (ASCP), International Foodservice Distributors Association (IFDA), Building Owners and Managers Association (BOMA), and the National Association of Broadcasters Education Foundation (NABEF). 

She also serves as president and spokesperson for the Alliance for Women in Media, National Capital Area Chapter (AWM-NCAC) in Washington, D.C.  She resides in the D.C. Metro area with her husband and two children.

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