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ATD Blog

Digital Badge Program at IBM

Monday, July 2, 2018
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All over the world, talent development professionals work every day to help create a world that works better. They do this by developing the knowledge, skills, and abilities of others. Each year, the ATD Excellence in Practice Awards celebrate the efforts of individuals and organizations whose commitment to excellence sets them apart.

Practices that use technology and learning to develop, connect, and engage the workforce. Recent award winner IBM, based in Armonk, New York, developed a digital badge program that shows the best of learning and development.

The IBM Digital Badge Program addresses the changes in the talent market, as employees and customers alike are accustomed to personalization, simplicity, and speed. This, combined with rapid, continual learning that needs to keep up with the constant changes in technology, has created an environment that has outstripped the traditional pace of learning. Thus, IBM created the IBM Digital Badge Program, a fresh, modern approach to building and deploying skills and knowledge while engaging their workforce.

The program framework optimizes organizational alignment by identifying strategic objectives and value propositions for all stakeholders through the broader activity areas of governance, communications and marketing, and tooling and automation. There are five badge types: knowledge, skill, proficiency, two professional certifications (one for internal and external use, the other linked to IBM Professions Certification, such as Data Scientist), and achievement contribution.

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The Digital Badge Program’s pilot was a success: 92 percent of pilot participants reported that digital credentials were an important way to verify skills; 87 percent reported they felt more engaged with IBM as a company and were eager to learn more; and there was a 70 percent increase in course participants for badged development programs compared to non-badged development programs. Digital badges provide IBM employees with a flexible, contemporary skills road map, and signal the skills most valued by the company and the overall marketplace. All badges are defined by the business, which determines the required skills and experience to support excellence for its clients and achievement of career milestones. Badges are awarded only for certifiable successes, and the program governance ensures all badges are validated against a set of agreed upon standards, truly establishing a new digital skills currency in the organization.

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To date, the program has resulted in increased employee engagement, with 223,000 employees earning nearly 500,000 badges aligned to the key strategic skills critical to IBM’s business.

The 2018 application will open on July 1. Entry deadline is Sept. 21, 2018.

About the Author

Kristen Fyfe-Mills is the director of employee development and engagement at Farmer Focus, an innovative organization with the fastest-growing poultry brand in the US. In her role, she supports nearly 900 team members, from front-line hourly associates to the executive team. Before joining Farmer Focus, Kristen served in many roles at the Association for Talent Development, culminating in her position as director of marketing and strategic communications.

Kristen holds two master’s degrees, one in pastoral and spiritual care from Marymount University and the other in journalism from Northwestern University. She serves on the advisory board for Shenandoah University’s Transformative Leadership program. She is the mom of two exceptional humans, and she and her husband Doug live in the beautiful Shenandoah Valley of Virginia.

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