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What is Sustainability Leadership?

Monday, June 4, 2012

There are many definitions of sustainability.  When focused on the ecosystem, the most commonly used definitions was written in 1987 by the United Nation’s Brundtland Commission, “Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.”  This definition of sustainability denotes that although current populations may use what they need regarding the earth’s capital, this must be done is a manner which will leave ample resources for others, with minimal waste.  The onus is both on each person to modify his/her behaviors as well as organizations to prevent over-consumption and reduce waste, to ensure a sustainable and healthy future. Socially and environmentally responsible business practices reduce operational expenditures and improve stakeholder relations, as well as increase profitability and competitive advantage.


Sustainability encompasses 3 key interlocking aspects: environmental, social and economic. According to John Elkingon’s triple bottom line, the People, the Planet and Profits are inter-reliant: “society depends on the economy and the economy depends on the global ecosystem, whose health represents the ultimate bottom line.”  Sustainability Leadership embraces the triple bottom line concept; the definition is: mindful actions and behaviors embracing a global world-view to recognize the connection between the planet and humanity; thereby, through personal and organizational choices, effects positive environmental and social change.

There are a variety of Sustainability Leadership principles.

  • Understanding the interconnections of systems.  It is vital to recognize how each group of related factors (people, objects, processes, etc…) are connected and impact each
  • Think globally and toward the future.  Consider what current and future impacts you are making with each decision on other countries, society, oceans, animals, communities, waste, resources, etc…
  • Protect nature and people.  Distinguish how actions taken affect people and the environment. Try to make decisions that will reduce the negative impacts on 2nd and 3rd levels of people, processes, the environment, and economies.
  • Transform business as usual.  Do something different within your span of control.  Change a habit which reduces waste such as reading via an e-book or printing double sided.
  • Lead by example in your actions.   Be responsible for yourself, your job, your actions, and your organization. Hold the organization accountable to lead by example in its actions.  Hold yourself accountable to reduce waste and increase efficiency.  Others will follow.
About the Author
Cynthia Way is president and founder of Way to Go, Inc., and a  Master Certified Coach (MCC). While coaching, facilitating, and training since 1991, Cynthia brings a unique background:  cross-cultural experience from working with multi-cultural executives, working for the American Embassy in West Africa for two years, living in Mexico, teaching an empowerment course to women and children at a homeless shelter, a successful 13 year career within the Central Intelligence Agency on the executive track, co-leading a private-sector merger and acquisition with AT&T, being an active volunteer in the Cambodian-American community, and launching a humanitarian effort in 2009 called Big Big World in support of Vietnamese orphans.   
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