Fall 2018
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CTDO Magazine

Rebooting Corporate Social Responsibility

Friday, September 14, 2018

While corporate social responsibility has been en vogue for years, it seems to be enjoying renewed attention in recent months. CSR is latching on to our field's current culture obsession, evolving from a check—the—box practice to a foundational corporate value.

Take Hilti, for example. This multinational construction and energy product manufacturing company's statement of purpose is to "passionately create enthusiastic customers and build a better future." The talent development function, led by Eivind Slaaen, head of people and culture development—and this issue's Spotlight has created a global training program designed to instill Hilti's purpose in all employees. In 2017, employees spent 32,000 workshop days learning about and reflecting on the company's corporate values of teamwork, integrity, courage, and commitment. And Hilti employees practice what they preach by participating in many CSR projects, such as renovating buildings, growing gardens, and constructing parks.


We understand that CSR is top of mind for talent development executives like you, charged with developing strong people, high—performing organizations, and a thriving society. Thus, CSR is a focus of each issue of CTDO magazine with our column,Giving Back, which showcases creative ways companies are transforming their communities for the better. In this issue, read how cloud infrastructure and digital workspace technology company VMware's culture of service earned it the number 14 spot on the 2018 Best Workplaces for Giving Back by Great Place to Work and Fortune.

Also in this issue: We look at the pain point of compliance in Angst Index, explore how to make the most of executive coaching in Career Hacks, and question the efficacy of unconscious bias training in Debate. And in Confessions From the C—Suite, discover how ATD Vice President Tim Ito learned to take a long—term approach to strategy and learning during his tenure at AOL—Time Warner.

Thank you for your interest in CTDO magazine, full of essential insight for leaders like you who are on a journey to make work better. As always, I'd love to hear your feedback about this issue. What article was your favorite? Which column is most beneficial in helping to inform your role as a talent development executive? Please contact me at any time with your thoughts.

Ann Parker

Senior Content Manager


Senior Leaders & Executives

[email protected]

Read more from CTDO magazine: Essential talent development content for C-suite leaders.

About the Author

Ann Parker is Associate Director, Talent Leader Consortiums at ATD. In this role she drives strategy, product development, and content acquisition for ATD’s senior leader and executive audience. She also oversees business development and program management for ATD's senior leader consortiums, CTDO Next and ATD Forum.

Ann began her tenure at ATD in an editorial capacity, primarily writing for TD magazine as Senior Writer/Editor. In this role she had the privilege to talk to many training and development practitioners, hear from a variety of prominent industry thought leaders, and develop a rich understanding of the profession's content. She then became a Senior Content Manager for Senior Leaders & Executives, focusing on content and product development for the talent executive audience, before moving into her current role.

Ann is a native Pennsylvanian where she currently resides, marathoner, avid writer, baker and eater of sweets, wife to an Ironman, and mother of two.

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