Press Release

ATD Presents Instructional Design Textbook, First in the Field


Give Students a Solid Foundation in Instructional Design

(Alexandria, VA) May 11, 2021—The Association for Talent Development announces the publication of Introduction to Instructional Systems Design by instructional design expert Chuck Hodell. This comprehensive and first-ever instructional design textbook provides the prerequisites that every instructional designer needs to get started in the profession and become both informed and conversational in the basics of the field.

While the instructional design field has been around for a long time, it is only within the last 30 years that it has emerged more as a discipline with educational courses, resources, and methodologies. However, instruction is often offered under different names and different departments at colleges and universities, and often taught from varying experiences and perspectives given a lack of foundational resources. Hodell has created a comprehensive resource that will help set a consistent standard for teaching instructional systems design (ISD).

“Modern, adaptable, flexible, timeless, instructional systems design is more relevant than ever and critical for organizational success,” states Hodell. “ISD is used by education and training professionals worldwide, with billions of dollars a year spent on designing and implementing training. Given such high stakes, organizations need the best training product available, and educational programs need the best textbook for cultivating professionals in this field. Introduction to Instructional Systems Design is just that resource.”

This textbook seeks to fill a huge gap in resources for professors, students, and practitioners of instructional design by providing a sound foundation of knowledge and skills that can be enhanced and expanded as a designer gains experience. Hitting the basics, it is for everyone interested in the field of ISD, including novice and intermediate-level instructional designers and those working in affiliate areas of study. Professors have a complete course to offer from this textbook, which offers study questions, quizzes, case studies, and discussion prompts. It also has an accompanying teaching guide.

“Introduction to Instructional Systems Design provides the path for learners to create their first work products to use as examples in a portfolio of their ISD knowledge,” states Hodell. “Where other texts often stay in the theoretical world on the topic, I provide both theory basics and pathways and examples of instructional design artifacts that are created every hour of every day in the real world of instructional design.”


Each of the sections and chapters in this text is designed to offer learners a different slice of the basics of ISD. It is important to know and remember that every topic is presented from the perspective of instructional design and its usefulness for instructional designers.

About the Author

Chuck Hodell has been writing, speaking, practicing, and teaching ISD for many years. His books and articles have earned him the title of The Man Who Wrote the Book on ISD. His bestselling four editions of ISD From the Ground Up and his SMEs From the Ground Up books are used internationally in academic settings and in the practice of instructional design. Chuck has designed thousands of training programs for clients including the White House, major corporations, nonprofits, numerous apprenticeship programs, and international organizations. He presently serves as affiliate professor at the University of Maryland School of Pharmacy, associate director and faculty of the learning and performance technology master’s program at the University of Maryland Baltimore County, and as the academic advisor for the instructor certification program at the International Masonry Training and Education Foundation. Chuck holds a PhD in language, literacy, and culture from University of Maryland, Baltimore County (UMBC), a master’s degree in ISD from UMBC, and a bachelor’s degree from Antioch University.


About ATD and ATD Press

The Association for Talent Development (ATD) is the world’s largest association dedicated to those who develop talent in organizations. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD Press publications are written by industry thought leaders and offer anyone who works with adult learners the best practices, academic theory, and guidance necessary to move the profession forward. For more information, visit

Introduction to Instructional Systems Design
ISBN: 9781952157127 | 448 Pages | Paperback

Be the first to comment
Sign In to Post a Comment
Sorry! Something went wrong on our end. Please try again later.