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Digital You

Real Personal Branding in the Virtual Age

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What’s your story?

The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?

In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.

Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.

Book Details

  • ISBN: 9781949036756

  • Pages: 232

  • Publication Date: October 2019

  • Formats: Paperback, PDF

  • Product Code: 111902

About the Authors
William Arruda

William Arruda is a motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction, Ditch. Dare. Do! and Digital YOU. He has delivered presentations and workshops to many of the world’s most revered brands including; American Express, BP, Coca Cola, Google, Gucci, LinkedIn, Microsoft and Target. His style is energetic and passionate and he inspires audience members take what they learn and turn it into action so they can turn action into results for their career and organization.


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