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November 2025 - TD Magazine

Do more than share statistics—shape the story they tell.

Build a cohesive story and evidence, guided by C-suite expectations and supported by robust analytics, to craft a compelling business case for learning.

Beyond Completion Rates: Selling the Business Impact of Learning to the C-Suite

L&D’s Hidden Data GapEvery business function is expected to show its value beyond a doubt, and learning and development (L&D) is no exception. Yet, a bleak reality often holds L&D teams back. Our recent Zensai report in association with ATD reveals that only 4 percent of organizations excel at using learning data to make strategic business decisions. Yes, it really is that low.This number represents more than companies missing a few metrics; it points to a much deeper issue where many organizations are totally lost about what valuable learning data they already possess, or precisely what data they need to collect to demonstrate real impact. The consequence? Learning initiatives remain stuck in their own little bubble, making it a struggle to connect directly with the bigger picture and prove tangible return on investment (ROI). It also eats up time and money, keeping businesses from growing and succeeding.Before you can effectively measure the impact of your learning programs, you need to understand your starting point. This is where a solid learning evaluation audit comes in. A measurement audit is a systematic review of how you’re currently collecting data, tools you’re using, and your reporting capabilities. It’s not just about identifying what’s missing but also uncovering hidden gems of data you might already be seeing but not fully leveraging.As Jess Almlie, principal of Almlie Consulting highlighted in the Zensai and ATD report, “You may have more data than you think you do. You need to be conscious about organizing it, tracking it, monitoring it, and communicating it well.”For example, let’s say a large healthcare provider frequently updates its compliance training to stay on top of regulations. For years, their L&D team has focused on tracking completion rates in their learning management system (LMS), believing that meant everyone was following the rules. However, a measurement audit might reveal that HR also tracks incident reports related to noncompliance. And maybe the operations team is evaluating how staff are actually using the new safety steps. If the L&D folks found all this out, they could start connecting the dots—sussing out behavioral changes and safety outcomes, proving the impact of their training, not just its delivery. Without an audit, these connections remain unseen (and L&D data gaps only get wider).Where to Begin: Your Gap Analysis RoadmapKicking off a learning evaluation audit doesn’t require a massive overhaul. It’s better to start with a targeted gap analysis, figuring out where you are now compared to where you want to be. Ask these important questions:What are you measuring now? Document all the learning analytics you’re getting, like course completion, quiz grades, surveys, even casual chats. Be honest about its depth and relevance.What do you want to measure? Think about the business problems L&D is trying to solve. Do you want to reduce employee turnover, increase product adoption, or make customers happier? Figure out what performance data points that would show success for these.What matters most to your executive team? Your measurement strategy needs to match what the big bosses care about. What are your CEO, CFO, or department heads being held accountable for? Frame your desired L&D insights around these HR metrics and business outcomes.What High Performers Do DifferentlyOrganizations proficient in measurement and evaluation don’t rely on guesswork. The Zensai and ATD report shows that these high-performing organizations use at least four or more distinct data sources for their learning evaluations, including business data and employee performance reviews. They don’t just gather this data; they regularly reassess their measurement strategy, so it stays relevant and insightful.By combining data from the LMS, performance reviews, sales figures, and employee engagement surveys, these organizations get clearer L&D insights and better business alignment and can pinpoint how specific learning initiatives directly influence critical key performance indicators (KPIs). This allows them to tell a compelling story of learning impact that resonates with stakeholders and secures more funding. Basically, they prove that learning is a smart investment, not just a cost, with real results.Razor-Sharp Solution: Powering Insights Where Work HappensConducting a thorough measurement audit might sound like a headache, especially if your data’s all over the place. But, good news! HR tech these days can make it a lot easier. Tools like Learn365 help pull together key learning analytics and performance data that’s already hanging out in your Microsoft 365 environment.Learn365 supports this process by putting learning right where people are already working—like Teams, Outlook, SharePoint, and Power BI. This seamless integration makes learning more accessible and adopted. Plus, the resulting insights and performance data become more readily available and interconnected. This smooth data flow helps L&D leaders understand the true learning impact of their programs and make smarter decisions without spending hours wrestling with spreadsheets.Are You Measuring What Matters—or Just What’s Easy?We can all agree that the time for guesswork in L&D is over. A learning evaluation audit is the indispensable first step toward performance-driven talent development. It helps you close L&D data gaps, refine your measurement strategy, and ultimately, prove the strategic value of learning.Don’t miss the opportunity to transform your L&D function into a business powerhouse. Download the Zensai and ATD report to guide your internal audit. You’ll see firsthand what leading organizations are doing to connect learning with performance and create lasting success.

Strategic L&D Starts Here: Why Every Leader Needs a Learning Measurement Audit

June 2025 - TD Magazine

A review of The Inclusion Equation by Serena H. Huang.

Closer look at the results from The Future of Evaluating Learning and Measuring Impact: Improving Skills and Addressing Challenges.

ATD Research Explores Effective Ways to Report on Learning Evaluations

Gain critical insights from the revamped 2025 State of the Industry report. 

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