Evaluating Impact

The process of identifying indicators and determining if your process created the desired outcome

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TD Magazine

The Success and Failure of Soft Skills Programs

By Patricia Pulliam Phillips, PhD, Jack J. Phillips, PhD , Rebecca Ray, PhD

Thursday, October 1, 2020

Insights

How to Measure the Impact of Mentoring

By Amanda Schnieders

Wednesday, September 30, 2020

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Insights

Who Is Responsible for Level 3 Evaluation?

By James D. Kirkpatrick

Tuesday, June 30, 2020

Conferences

ATD Virtual Conference: Unleash Potential

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Insights

Evaluating Impact Is a Critical Capability

By Paula Ketter

Books

Proving the Value of Soft Skills

By Jack J. Phillips, PhD , Patricia Pulliam Phillips, PhD, Rebecca Ray, PhD

Research Reports

Effective Evaluation

By ATD Research

Measurement & Evaluation Videos

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What Is Scrap Learning?

Ken Phillips describes the challenge of “scrap learning” (the gap between learning that is delivered and learning that is applied on the job) and presents research about why scrap learning is a big...

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The ROI Dilemma: Measuring Results of Your Learning Programs

Significant resources are being allocated to training and development across most organizations, but many companies still find themselves unsure of results. The return on investment formula is a...

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What Are Predictive Analytics?

Ken Phillips introduces a model for predictive analytics that includes three training transfer components and 12 supporting training transfer factors.

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What's It Worth? Demonstrate the ROI of Your Learning Programs

You implement a program, and soon after business measures improve. But the question remains: What is the improvement worth, and how does that value compare with program costs? Regardless of the type...

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Unlearning Evaluation

Standard training evaluation is often taught and practiced without much critical engagement, historical context, or attention to other schools of thought. The result is that, while every aspect of...

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Data for Dummies How to Apply Data to Learning

A recent Bersin survey pointed out that just 28 percent of organizations have "good" or "very good" levels of proficiency in basic data literacy skills. And that makes sense, because it often feels...

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Topics in Measurement & Evaluation

Data & Analytics

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Data & Analytics

The process of examining data sets to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software.

ROI

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ROI

ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company's profitability, or to compare the efficiency of differen... Learn More

Learning Transfer

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Learning Transfer

Learning transfer can be defined as the ability of a learner to successfully apply the behavior, knowledge, and skills acquired in a learning event to their job.