John McDermott, CPTD
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TD Magazine
Self-Edit to Save Yourself, and Learners, Time
By
John McDermott, CPTD
Friday, October 01, 2021
Developing a checklist creates efficiencies and prevents errors.
TD Magazine
Be Choosy
By
John McDermott, CPTD
Thursday, November 01, 2018
Stories need to benefit learners, so be careful to choose the right ones for training.
Video
Lessons From Cavemen: Using Stories in Technical (and Nontechnical) Training
By
John McDermott, CPTD
Sunday, May 06, 2018
Cavemen taught technical hunting and gathering practices to family and peers using rock art and stories. By returning to the roots of training with stories in technical training, we can...
Member-Only Content
Video
Getting and Keeping Attention: Lessons From Marketers and Storytellers
By
John McDermott, CPTD
Wednesday, May 22, 2013
This session will show you how to use teasers and segues, two of the most common devices used in storytelling and marketing, in a technical context. The proper use of teasers can be used to...
Member-Only Content
ATD Blog
Learning to Sell, Selling to Learn
By
John McDermott, CPTD
Wednesday, March 13, 2013
I never realized how important sales and marketing skills are to the LD professional. Twenty-some years ago I was tasked with teaching programmers to code in a new and different way, using...
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