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The New World-Class Sales Competency Model™

Success in sellingATD recently embarked on a journey of updating its 2008 World-Class Sales Competency Model™. As we went through this process, it was important to us that the new model:

  • have a global and multi-industry perspective.
  • reflect current and future trends for the sales profession.
  • served as a valuable and actionable resource for sales force development professionals.

The research has been finalized, and the model has been constructed and validated. 

We proudly present the new ATD World-Class Sales Competency Model:

Click on the two images below to enlarge.

Sales Competency Model

What's next?

In the near future and on an ongoing basis, we plan to develop and launch new implementation tools, content, resources, and education programs based on the new Model. Visit the ATD Member Library to check out some of the competency-based resources that are already available. 


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