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Chapter Affiliation Requirements (CARE) Joint Membership Activities Job Aid

Chapters that focus on joint membership promotional activities tend to have more joint members. This requirement will assist chapters with planning for success in this area. Many chapters are already doing a majority of these activities, and many are simple to add and maintain for continued success. For more information about joint membership activity requirements, please see the FAQs at

The online CARE submission will include a list of activities that you can check off and provide space to add any customized activities that your chapter completed. Below are resources to support you in each activity. If you have any questions about these activities, contact your chapter relations manager (CRM) or National Advisor for Chapters (NAC)

Additional resources to promote joint membership may be found at

Joint Membership Activities
Hosts a Power Member page on chapter website.
Cross-promotion is key to increasing joint membership. ATD promotes chapter membership through the chapter locator, on the ATD membership page, by our customer care team during the join process, and more! Create an individual Power Member page or dedicate a portion of your chapter’s current membership page to the value of Power Membership.

Through shared promotion, both chapter and ATD members will be more in tune with the benefits of Power Membership.

Highlights Power Membership in chapter emails.
Take advantage of the Power Member logo to draw attention to and familiarize your chapter contacts with Power Membership in routine chapter email communications.

Use of the logo on a quarterly basis is the minimum to meet the activity, but additional Power Member references can be added when possible or appropriate.

Resources and Tips
  • ATD Power Member Logo:
o Standard Version
o Button Version
Sends a targeted email to prospective members promoting Power Membership once a quarter.
Frequent and informative communications to prospective members increase the likelihood of growing joint membership.

Resources and Tips
Mentions Power Membership at the beginning of each chapter event.
Take a moment to cover Power Membership with your attendees before kicking off your program.

Use our Power Membership presentations to highlight the benefits of Power Membership.

Uses PowerPoint slides at each event highlighting Power Membership.
Use rotating slides during the networking portion of your chapter programs to highlight Power Membership. Not only informative, it also serves as a conversation starter for your attendees!

Provides printed Power Member collateral at each event.
Provide information attendees can take with them about Power Membership to share with colleagues, employers, and contacts. Additionally, use the customizable Power Membership brochure to promote your chapter and ATD! Tailor the brochure to add information relevant to your chapter, upcoming event details, and membership details. Include your chapter logo where instructed, add your chapter’s contact information, and include photos of your chapter members!

Includes a Power Member section in the chapter's newsletter once per quarter.
Dedicate a section of your newsletter to promoting Power Membership. Whether it is a short blurb on the savings and benefits of Power Membership or information about how to join, you can ensure your members are well-acquainted with the benefits.

Add Power Member logos to the chapter's website.
Make Power Membership more visible to your members by showcasing the logo on your chapter’s home page and membership page.

  • ATD Power Member Logo:
o Standard Version
o Button Version
Highlight Power Member testimonials on the chapter's website, in meetings, and in its newsletter.
Take advantage of your chapter’s very own Power Members to highlight the benefits of joint membership. Gather testimonials that focus on how Power Membership has supported that member’s professional development.

Share Power Member messages on social media.
Social media is another great way to communicate the value of Power Membership without filling members’ inboxes. Plus, chapters have the opportunity to reach a new audience outside their prospect lists. Tweet, post, and blog about upcoming membership promotions, Power Member benefits, and more!

  • Link to social media tweets developed for Power Membership.
  • Leverage messages posted by ATD Chapter Services on:
o Facebook
o LinkedIn
o Twitter
Promote Power Membership at Special Interest Group (SIG), Community of Practice (CoP), and/or Geographic Interest Group (GIG) meetings.
Members of SIGs and GIGs also are eligible to become Power Members. Select benefits that specifically appeal to the group to encourage them to become a Power Member. ATD's topics are a great way to connect SIG /GIG members with relevant ATD content to showcase the value of being a joint member.

Request a list of ATD members quarterly and identify prospects.
ATD members are great prospects for chapter members. Instead of spending time introducing prospective members to the organization, the chapter can focus more on sharing how it supports talent development at the local level. Invite prospects to upcoming events, promote chapter membership, and connect locally to build their networks.

Request joint membership calculation from your CRM quarterly.
Benchmark your chapter’s joint membership percentage throughout the year. Request a real-time calculation from your CRM to gauge your chapter’s proximity to its goal.

Promote Power Membership at chapter special events, including an information table with both chapter and ATD materials.
Request free ATD marketing materials for upcoming chapter events to showcase ATD benefits ranging from publications to education courses alongside chapter membership and event promotions.

Add your chapter to the ATD Store.
By offering your chapter’s membership on the ATD Store, your chapter provides a streamlined customer experience, supports joint membership efforts, and lessens administrative burdens for chapter leaders.

Share best practices on Power Membership with chapter leaders by presenting on NAC area calls, submitting an SOS, or presenting at ALC.
Share your chapter’s Power Membership best practices with fellow chapter leaders by presenting on an area call led by your National Advisor for Chapters (NAC), submitting an SOS, or presenting at ALC. These activities allow you to offer information and guidance to other chapters who can learn from your achievements.

Create a group/corporate Power Membership offering.
Create a group Power Membership offering and market directly to talent development teams in your area. Demonstrate how joint chapter and ATD membership can help a staff grow their skills and make an even greater organizational impact.

Resources o Central New York
o Golden Gate
o Metro DC
o Piedmont
o Utah
Talk about Power Membership at each board meeting.
Frequent discussion about the benefits of joint chapter and ATD membership at board meetings creates a knowledgeable team of Power Membership ambassadors to support your membership recruitment efforts.

Consider adding a standing Power Membership topic to your board agenda and discuss specific benefits, pricing details, and ways to become a Power Member.

Customize activities for your chapter.
Create your own activity or activities for promoting Power Membership, and share the details of this effort in your 2019 CARE reporting.

Chapters that experience great success with a customized Power Membership activity also should consider submitting the best practice to the Sharing Our Success (SOS) program!