Chapters that focus on joint membership promotional activities tend to have more joint members. This requirement will assist chapters with planning for success in this area. Many chapters are already doing a majority of these activities, and many are simple to add and maintain for continued success. For more information about joint membership activity requirements, please see the FAQs at www.td.org/care.
The online CARE submission will include a list of activities that you can check off and provide space to add any customized activities that your chapter completed. Below are resources to support you in each activity. If you have any questions about these activities, contact your Chapter Relations Manager (CRM) or National Advisor for Chapters (NAC).
Cross-promotion is key to increasing joint membership. ATD promotes chapter membership through the chapter locator, on the ATD membership page, by our customer care team during the joining process, and more. Create an individual Power Member page or dedicate a portion of your chapter’s current membership page to the value of Power Membership.
Through shared promotion, chapter and ATD members will be more in tune with the benefits of Power Membership.
Resources and Tips:
Power Membership webpage for Wild Apricot: Use the HTML code to create the webpage and the job aid to help you facilitate the implementation process. Include your chapter’s Chapter Incentive Program (ChIP) code where instructed.
Incorporate a video testimonial from a Power Member into your webpage. Leverage this version from ATD or create your own!
Take advantage of the Power Member logo to draw attention to and familiarize your chapter contacts with Power Membership in routine chapter email communications.
The minimum amount of time to do so is quarterly, but additional Power Member references can be added when possible or appropriate.
Use rotating slides during the networking portion of your chapter programs to highlight Power Membership. Not only informative, it also serves as a conversation starter for your attendees.
