Chapter of the Month

Chapter of the Month

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DALLAS CHAPTER: Transforming Sponsorship Strategy to Drive Revenue, Value, and Engagement

DALLAS CHAPTER: Transforming Sponsorship Strategy to Drive Revenue, Value, and Engagement

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SUMMARY: The Dallas Chapter conducted a strategic redesign of its annual conference sponsorship program to better align sponsor value with the chapter’s goals, strengthen partnerships, and improve revenue sustainability. Through data analysis, benchmarking, and direct sponsor feedback, the chapter restructured sponsorship tiers, enhanced benefits, and introduced flexible engagement opportunities. The initiative resulted in a significant increase in sponsorship revenue and expanded sponsor participation, and enabled reinvestment in the chapter through a new professional development scholarship fund, demonstrating the impact of a thoughtful, data-driven approach to sponsorship strategy.

SUMMARY: The Dallas Chapter conducted a strategic redesign of its annual conference sponsorship program to better align sponsor value with the chapter’s goals, strengthen partnerships, and improve revenue sustainability. Through data analysis, benchmarking, and direct sponsor feedback, the chapter restructured sponsorship tiers, enhanced benefits, and introduced flexible engagement opportunities. The initiative resulted in a significant increase in sponsorship revenue and expanded sponsor participation, and enabled reinvestment in the chapter through a new professional development scholarship fund, demonstrating the impact of a thoughtful, data-driven approach to sponsorship strategy.

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YEAR: 2026

YEAR: 2026

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If your chapter has had a Sharing Our Success (SOS) submission accepted, is CARE achieved, and have not been featured recently as Chapter of the Month (within 18 months), you might be the next chapter for this award!

If your chapter has had a Sharing Our Success (SOS) submission accepted, is CARE achieved, and have not been featured recently as Chapter of the Month (within 18 months), you might be the next chapter for this award!

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The COM program is managed by the Chapter Recognition Committee (CRC) . Visit the CRC webpage for more information about COM and committee contact information.

The COM program is managed by the Chapter Recognition Committee (CRC). Visit the CRC webpage for more information about COM and committee contact information.

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If you have questions, please see the FAQs or contact your chapter relations manager (CRM) . We look forward to working with you!

If you have questions, please see the FAQs or contact your chapter relations manager (CRM). We look forward to working with you!

Frequently Asked Questions

2026 Chapters of the Month

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2025 Chapters of the Month

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