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CTDO Magazine Article

Videos Take Center Stage

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Nearly 86 percent of organizations have increased their use of learning videos during the past five years. Here are additional reasons and ways companies are using video for talent development and employee communication.

Nearly 86 percent of organizations have increased their use of learning videos during the past five years. Here are additional reasons and ways companies are using video for talent development and employee communication.

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Fri Jan 15 2021

Videos Take Center Stage
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A new Association for Talent Development research report, Video for Learning: Engaging, Reaching, and Influencing , found that nearly 86 percent of organizations have increased their use of learning videos during the past five years. It’s no wonder, because according to Forrester Research data, employees are 75 percent more likely to watch a video than to read documents, emails, or online articles.

A new Association for Talent Development research report, Video for Learning: Engaging, Reaching, and Influencing, found that nearly 86 percent of organizations have increased their use of learning videos during the past five years. It’s no wonder, because according to Forrester Research data, employees are 75 percent more likely to watch a video than to read documents, emails, or online articles.

Content

Organizations most frequently use learning videos for mandatory and compliance content (such as security and safety), technical content (including processes and procedures), and onboarding or new employee orientation, according to both sources. Here are additional reasons and ways companies are using video for talent development and employee communication.

Organizations most frequently use learning videos for mandatory and compliance content (such as security and safety), technical content (including processes and procedures), and onboarding or new employee orientation, according to both sources. Here are additional reasons and ways companies are using video for talent development and employee communication.

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Content

Read more from CTDO magazine : Essential talent development content for C-suite leaders.

Read more from CTDO magazine: Essential talent development content for C-suite leaders.

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