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Press Release

Become a Top-Notch Executive Coach With a Premiere Practice

Published Tue Feb 06 2024


(Alexandria, VA) February 6, 2024—In The Executive Coaching Playbook: How to Launch, Run, and Grow Your Business (Association for Talent Development, February 2024), human resources executive and executive coaching expert Nadine Greiner with executive coach Becky Davis offer a proven four-step coaching model for becoming the sought after executive coach that leaders turn to as well as a process for building a successful executive coaching practice.

In recent years, the global coaching and the executive coaching market have grown significantly, creating booming businesses that are having financial rewards for executive coaches and significant, positive impacts on leaders. Once a practice kept mostly secret and offered to only an elite few at a company, executive coaching is now an investment offered to a much wider band of leaders and future leaders. What has changed? Where coaching was often thought of in a negative light, mainly associated with improving an employee’s inadequate performance, in recent years people have come to recognize that coaching is a positive and proactive resource employees need for their professional growth and development.


In addition to individual leaders engaging executive coaches for themselves, as part of organizations’ investments into their leaders, company leadership is often arranging for new executive hires to work with an executive coach upon onboarding.

The coaching industry is one of the fastest-growing sectors in the world. The estimated global total revenue from coaching in 2019 was $2.849 billion, a 21 percent increase over the 2015 estimate (ICF 2020). Coaching is growing in popularity because it works. According to the Institute for Professional Excellence in Coaching (iPEC), 99 percent of those coached were “satisfied or very satisfied,” and 96 percent said that “they’d repeat the process” (Hudson 2016). A third of all Fortune 500 companies include executive coaching in their standard leadership development for their elite executives and talented up-and-comers (iPEC Coaching n.d.), and that figure is growing.

Greiner states, “The core belief of executive coaching is that individuals are capable of change. It’s grounded in the observation that executive development is an ongoing journey needed to grow organizations and their own career path. Additionally, the client may need support in identifying any potential blind spots and use a clear method improve themselves or their situation to more rapidly and dramatically. Here’s where an executive coach comes in.

Davis adds, “Whether by newly minted executive coaches or seasoned coaches who want to build the moment of their practices, using the coaching model and business practices in this book will help coaches become more skillful in their work and stand out with professional skills and proven concepts, contributing meaningfully to that growing market. We hope that the insights, tips and strategies will help coaches realize success with their clients as well as in building thriving coaching businesses.”

About the Authors


Nadine Greiner, PhD, is an executive coach with a dual doctorate in organization development and clinical psychology. With more than 30 years of experience, she has helped more than 1,000 executives and coaches become more effective and fulfilled at work, which has positively rippled out to thousands of their colleagues and transformed their businesses. Nadine has held several high-level positions in privately held and publicly traded companies and served as CEO at the age of 38. This unique combination of psychology, business and executive leadership makes her a unique and effective coach who produces excellent results for her clients. Nadine speaks and lectures in postgraduate programs globally. In addition to coauthoring The Executive Coaching Playbook, she is the author of The Art of Executive Coaching and Stress-less Leadership.

Becky Davis, MA, is an executive coach, a team facilitator and a leadership trainer. She has held senior positions in human resources and marketing over her 30-year career, operating at the executive level for market-leading technology and healthcare companies. Her company, Insight Leadership, works with leaders and their teams to achieve excellence individually and in their shared work. Becky has a master’s in business administration with an emphasis in management and organization development and an undergraduate degree in organizational and leadership communications. She is a certified senior professional career coach and integral coach. She is also certified in the Hogan Leadership, DiSC, Myers-Briggs and Enneagram assessments.

About ATD Press

The Association for Talent Development (ATD) is the world’s largest association dedicated to those who develop talent in organizations. ATD’s members come from more than 120 countries and work in public and private organizations in every industry sector. ATD Press publications are written by industry thought leaders and offer anyone who works with adult learners the best practices, academic theory and guidance necessary to move the profession forward. For more information, visit td.org/books.

The Executive Coaching Playbook


ISBN: 9781953946829 | 402 pp. | Paperback

To order books from ATD Press, call 800.628.2783.

To schedule an interview with Dr. Nadine Greiner or Ms. Becky Davis, please contact Kay Hechler, ATD Press senior marketing manager, at [email protected] or 703.683.8178.

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