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ATD Certification Institute

One of ATD's professional talent development certifications, the APTD is for those who are in the early part of their careers or whose roles are focused on the foundational areas of talent development.

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ATD's L&D Degree Directory

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Student Resources

Student Information 

ATD OrgDev will provide you with the skills needed to develop employee programs at all levels and throughout their employment lifecycle. You’ll learn innovative methods at all levels to manage the ever-increasing rate of change in today’s workplace.

ATD OrgDev Registration

Get the Toolbox You Need to Design for All LearnersDesign for All Learners empowers instructional designers, trainers, and all talent development professionals to create learning experiences that are accessible to and inclusive of all people. Learn from practitioners’ vulnerable lived experiences, moving stories, and practical advice. Written with accessibility, inclusion, and L&D experts and edited by Sarah Mercier, this book will help you ensure that individuals can fully participate in the talent development and training programs you offer.Adopt a progress-over-perfection approach, and take steps to build momentum toward accessible, inclusive design. Start with shifting your mindset to consider that all learners are people who have unique experiences, perspectives, backgrounds, and abilities—and that learning design should be built for people, not just to compliance standards. Find what you need to know about designing for the modality you’re using to reach learners—from e-learning and job aids to training in the physical and virtual classroom. Gain a clearer understanding of requirements and standards, and then explore strategic tactics to foster an inclusive mindset throughout your organization.Anyone involved with the practice of design in the learning and development will benefit from the wide range of perspectives and techniques offered, whether you’re a team of one or work in an organization with a variety of resources. If your goal is to become a better designer, developer, teacher, and leader, this book presents a packed toolbox to do so. It will change everything you think you know. Use it as a guide in your journey to accessible, inclusive design for all.

Design for All Learners

Core4 is the premier foundational training and development conference where you’ll learn the fundamentals of instructional design, training delivery and facilitation, evaluating impact, and learning technologies.

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Measure Learning Impact Despite Limited ResourcesYear after year, talent development professionals report that lack of time, lack of support or partnership from stakeholders, and limited budgets are key barriers to measuring and evaluating their learning programs. Measurement and Evaluation on a Shoestring offers TD professionals a process to measure what matters to the organization with the tools and resources they have available. M&E pro Alaina Szlachta applies the Build-Borrow-Buy approach to provide guidance, quick tips, and shortcuts for making measurement easier while still demonstrating the value and impact of organizational learning.With this book, you will learn to ask the right questions, brainstorm metrics to evaluate learning, and build a measurement strategy that fits your needs. It also guides you on integrating measurement and evaluation into your instructional design approach from the beginning as well as using and analyzing data sources you might already have. You’ll discover how to build stakeholder relationships to secure buy-in and when to look beyond your expertise for external support and technology.The Association for Talent Development’s On a Shoestring series helps professionals successfully execute core topics in training and talent development when facing limitations of time, money, staff, and other resources. Using the Build-Borrow-Buy approach to problem solving, this series is designed for practitioners who work as a department of one; for new or “accidental” trainers, instructional designers, and learning managers who need fast, inexpensive access to practical strategies that work; and for those who work for small organizations or in industries that have limited training and development resources.

Measurement and Evaluation on a Shoestring

The ATD SELL conference focuses on bringing together the best practices and strategies across sales training, tools and technology, and processes needed to drive incremental sales performance. 

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Design Effective E-Learning Courses Despite Limited Resources
Have you suddenly been asked to put together an e-learning course, but you have limited experience, time, or resources to do so? This happens often, and you’re not alone. E-Learning Design on a Shoestring offers talent development professionals a process for designing and developing e-learning courses, without breaking the bank. E-learning expert Marina Arshavskiy applies the Build-Borrow-Buy approach to provide guidance, quick tips, and shortcuts for creating meaningful asynchronous learning experiences.With this book, you will learn to tap into learner motivation and engagement; create e-learning scripts, storyboards, and prototypes; and build inexpensive yet effective interactivity in your courses. It also guides you on saving time and money by auditing existing e-learning content and creating reusable content. You’ll discover how to manage e-learning projects efficiently, select technology that meets your course needs, and secure buy-in for current and future e-learning efforts.The Association for Talent Development’s On a Shoestring series helps professionals successfully execute core topics in training and talent development when facing limitations of time, money, staff, and other resources. Using the Build-Borrow-Buy approach to problem solving, this series is designed for practitioners who work as a department of one; for new or “accidental” trainers, instructional designers, and learning managers who need fast, inexpensive access to practical strategies that work; and for those who work for small organizations or in industries that have limited training and development resources.

E-Learning Design on a Shoestring

For roles that rely on quick recall, rap-inspired training strategies help develop immediate cognitive response.

A Training Rap Star Is Born

Use these sample questions to help formulate the right questions to ask when assessing each level of need. This tool was adapted from the ATDYou course, Design Thinking for Instructional Design. 

The Empathy Map: Learner and Stakeholder Perspective

Imagine transforming your sales team into an unstoppable force with AI-driven coaching. It’s possible, and sales leaders in all industries are doing it.In fact, research from Allego found 62 percent of revenue enablement leaders use AI to supercharge their sales, marketing, and customer success, resulting in faster deal closures and highly effective coaching sessions. In addition, sales coaching (29 percent) and sales call analysis (29 percent) are the top uses of AI, providing real-time insights and feedback that boost sales team performance, increase productivity, and increase revenue.Research from Salesforce supports the benefits of using AI in sales. In its State of Sales, 6th Edition, it reported teams that use AI outperform the rest. Specifically, “83% of sales teams with AI saw revenue growth in the past year—versus 66% of teams without AI.”5 Benefits of AI-Driven Sales CoachingIntegrating AI into sales coaching offers significant advantages that can transform how coaching is delivered and improve sales outcomes. It personalizes coaching by analyzing vast amounts of data and delivering insights that humans might miss. Automatic feedback from AI tools helps reps quickly adjust their strategies. And by automating routine tasks, AI frees up sales coaches to focus on strategic development.1. Personalized Coaching at ScaleAI takes sales coaching to the next level by diving deep into each rep’s unique data—everything from their past wins and losses to how they communicate with customers. It’s like having a personal coach who knows exactly where each rep shines and where they need a little extra help. AI doesn’t just give generic advice; it tailors feedback to fit each rep’s style and needs.2. Sales Call Monitoring and FeedbackAI-powered coaching tools can analyze sales calls, providing feedback and actionable insights. This helps sales reps understand their performance and adjust their approach. For example, AI can transcribe and analyze sales calls, highlighting key areas such as tone, sentiment, and adherence to product messaging.3. Enhanced Sales Training EfficiencyAI-powered sales coaching tools significantly enhance sales training efficiency by automating routine tasks that traditionally consume a lot of time. For instance, these tools can automatically generate sales coaching quizzes based on the training content, personalize the quizzes for individual reps, and instantly score them. Beyond quizzes, AI tools can also provide detailed feedback on assessments and sales calls, analyzing interactions for adherence to best practices, tone, and messaging.4. Predictive Sales PerformanceAI helps sales leaders analyze historical data, current performance metrics, and market trends to forecast future outcomes. By identifying patterns and correlations that might not be immediately obvious, AI can predict which sales reps are likely to meet or exceed their targets and which may need additional support to avoid falling behind. This predictive capability allows coaches to proactively address potential issues and tailor coaching strategies to individual needs.5. Continuous Sales Rep ImprovementAI-powered coaching tools enable continuous improvement among sales reps by providing ongoing, data-driven feedback and personalized training recommendations. Unlike traditional coaching methods that may only occur periodically, these tools constantly monitor sales interactions, performance metrics, and learning progress, identifying growth opportunities.AI-Driven Coaching Key to Sales SuccessAI-driven sales coaching is not just a trend—it’s the future of sales excellence. By leveraging the power of AI, sales leaders can provide their teams with personalized, real-time coaching that boosts performance, accelerates revenue growth, and drives continuous improvement. The sooner your team taps into this technology, the sooner you’ll see the results that set you apart from the competition.

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